Growth Marketing Lead (Paid + Organic + Creative)

Los Angeles, CA (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Growth-focused marketing leadership at JIA JIA, driving paid and organic acquisition across Meta and TikTok. The role emphasizes creative testing, data-driven optimization, and scalable content strategies to build brand awareness and revenue. Requirements include 3–6+ years in performance marketing and strong video skills; preferred experience in luxury or fashion brands.

Job Description

Responsibilities

  • Manage and scale Meta and TikTok advertising campaigns
  • Build and execute creative testing frameworks
  • Analyze performance metrics (CAC, ROAS, MER)
  • Identify and scale winning ad creatives
  • Optimize campaigns to drive profitable growth
  • Develop and execute Instagram and TikTok growth strategies
  • Plan and publish consistent short-form video and social content
  • Identify trends and formats that resonate with our audience
  • Build brand awareness and engagement organically
  • Concept and produce short-form video content for ads and social
JIA JIA logo

JIA JIA

JiaJia is a fine jewelry & crystal specimen brand created for all the lovers of our planet. A brand rooted from our earth that believes in the collective power of union, beauty, love, and truth. The brand is an expression of the collective spirit that is present each second and all around us.Our jewelry is created with natural minerals from our earth. The design process begins with hand-selected crystals, which are uncut and untreated, and each piece is custom set with gold, diamonds, and semiprecious hand carved stones. All creations are one-of-a-kind and handmade in New York City. Our crystal specimens are sourced globally with intention, care, and education of where they come from. The mineral curation process begins intuitively where we make an energetic connection with a crystal. The selection is tuned in further as we study each specimen for their own unique beauty and characteristics. Each crystal goes through an ancient purification process to reset and detox unwanted energies that may have been picked up over time. We believe crystals serve as a vessel of energy ready to come through to support the intentions of the beholder. Our crystals and precious stones are in their purest form with natural clarity, shapes, and terminations. With these unique properties, each crystal has its own scientific and metaphysical meaning.

USA
5 employees (1 in marketing)

Traffic Signals

Monthly Visitors
9K
Monthly Google Ads Budget
$199
Traffic Source Mix
Search
29.1%
Direct
47%
Referral
6.6%
Social
15.8%
Paid
1.5%

Headcount Trend

Current headcount: ~5