About Mello

Mello is a fast-growing premium merchandise and branded products company helping ambitious food, beverage, hospitality, retail, and lifestyle brands create products people actually want to keep.

We’re building a modern merchandising company that blends great design, global production, white-glove service, and fast execution. We’re looking for a Growth Marketing Lead to help accelerate pipeline, revenue, and brand awareness.

This is not a slow corporate marketing role. This is for someone who wants ownership, speed, and measurable impact.

What You’ll Own

Paid Growth & Demand Generation

• Build, launch, and optimize paid campaigns across Google, Meta, and other relevant channels
• Improve lead quality, CAC, CPL, and ROAS
• Build retargeting and funnel strategies

Landing Pages & Conversion

• Build or manage creation of landing pages that convert
• Improve site conversion rates through testing
• Create campaign-specific funnels and offers

Creative Performance Marketing

• Develop ad angles, hooks, messaging, and testing plans
• Create assets directly or brief internal creative team
• Continuously iterate based on results

SEO + AI Search Growth

• Build SEO strategy focused on commercial-intent keywords
• Launch landing pages targeting high-value searches
• Improve discoverability across AI search tools like OpenAI ChatGPT, Google Gemini, and Perplexity AI

Email + SMS Lifecycle Marketing

• Build nurture flows, reactivation campaigns, and retention systems
• Improve lead follow-up and repeat purchase opportunities
• Manage campaigns that drive measurable revenue

AI + Growth Systems

• Research and implement AI tools to improve speed, efficiency, reporting, and experimentation
• Build scalable marketing systems, not just one-off campaigns

What We’re Looking For

• 4+ years in growth marketing, demand gen, or performance marketing
• Proven track record generating pipeline or revenue
• Strong paid ads experience
• Strong conversion / landing page instincts
• Experience with email automation platforms
• SEO knowledge focused on business outcomes
• Comfortable using AI tools daily
• High ownership mindset
• Fast-moving and resourceful

Bonus Points

• B2B lead gen experience
• Agency or service business experience
• Design taste / creative instincts
• Experience working with premium brands

What Success Looks Like in the First 90 Days

• Paid campaigns live with active testing cadence
• New landing pages launched
• Email nurture + reactivation systems built
• SEO / AI search roadmap live
• Clear reporting dashboard in place
• Pipeline growth from marketing channels

Why Join Mello

• High ownership role with real influence
• Work directly with leadership
• Help shape a category-defining company
• Fast-moving environment with room to grow
• Creative brand with premium clients and products

How to Apply

Please send your resume plus examples of campaigns, funnels, landing pages, or growth wins you personally drove.