Responsibilities

• Own growth and the numbers: Own the marketing dashboard: know what every number means, spot problems early, and bring solutions
• Set and deliver weekly and monthly targets for leads, intro talk registrations, course bookings and new instructions
• Manage cost per lead, cost per intro and cost per instruction, and improve conversion at each stage of the funnel
• Drive execution across the full funnel
• Performance marketing: Partner with our growth agency to keep a steady flow of new ad creative and landing pages in market. Approve fast, test fast, and feed results into what gets made next.
• Brand and campaign: Serve as the day-to-day link between the brand campaign and every channel, so assets reach performance, email, web and centers in usable form and on time.
• Lifecycle: Own email and SMS nurture performance, tracking open, click and intro registration rates and pushing continuous improvement.
• Web: Partner with the web team on landing pages, lead capture and conversion testing, and be the internal decision-maker who can approve a page the same day.
• Community and local: Build campaigns our teachers and centers can easily run, with ready-to-use materials, scripts and re-engagement programs for past leads.
• Partnerships: Develop relationships with creators, podcasters, practitioners and organizations who can introduce TM to new audiences, including collaborative content and referral programs.

Requirements

• 5+ years of experience in growth, performance or integrated marketing, including 3+ years leading programs end to end
• A track record of growing a consumer brand with a considered purchase and a multi-step sales funnel (for example education, wellness, fitness, travel, subscription or premium services)
• Hands-on experience across several channels: paid social and search, email/SMS lifecycle, web conversion and partnerships
• Experience working in-house, not only at an agency, including managing agencies and outside partners as the client
• Strong analytical skills: comfortable owning a dashboard, reading funnel and cost metrics, and explaining them clearly to non-marketers
• Commercial mindset: you connect marketing work directly to revenue
• Excellent written communication: you can write a creative brief, ad copy and a leadership update with equal skill
• Proven ability to work independently with minimal oversight and bring leadership along on decisions

Preferred

• Experience growing a premium or lifestyle brand, or in a turnaround or rapid-growth setting
• Familiarity with A/B testing tools, marketing automation platforms, GA4 and CRM systems (e.g., NetSuite)
• Experience building creator, influencer, podcast or referral partnership programs
• Experience enabling local or field teams (franchises, studios, chapters, retail locations) with marketing
• Experience in mission-driven or nonprofit organizations
• Experience with Transcendental Meditation, meditation or the wellness category. Curiosity about the practice and respect for our teaching community are expected.