Growth Marketing Lead, Integrated Marketing

USA (Remote)

$160K/yr – $200K/yrSenior Level9+ years expFull time

Posted 4 months ago

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Job Summary

Drive cross-channel growth for a premium travel marketplace by leading paid social, display, SEO, and lifecycle efforts to scale bookings and ROAS.

  • Must-have: 9+ years in growth/ performance marketing with multiple levers and strong ROAS/LTV results.
  • Standout: Cross-functional leadership and data-driven storytelling across brand and product teams.

Job Description

Responsibilities

  • Partner daily with channel experts (Paid Social & Display, Search/SEO, Lifecycle, Affiliates) to unlock full-funnel growth.
  • Work shoulder-to-shoulder with Business, Product, Supply, Analytics, Brand, and Finance to translate strategy into measurable impact.
  • Thrive in a culture that prizes creativity, data-driven decisions, and a “Host-like” approach to teamwork—always helpful, always inclusive.
  • Design, launch, and scale campaigns that drive bookings growth, contribution margin, and efficient ROAS.
  • Build a test-and-learn roadmap for new product incubations (e.g., Hotels) and align priorities with business OKRs.
  • Integrate performance tactics with brand moments to create a seamless, end-to-end guest experience.
  • Translate insights into clear project plans, rallying channel owners and cross-functional partners to deliver measurable impact.
  • Lead regular stand-ups with channel leads to review performance and reprioritize growth levers.
  • Deep-dive growth marketing trends; using insights to influence business, product, supply and other xfn partners.
  • Craft data-backed recommendations for budget shifts or incremental investment based on ROAS and payback.

Requirements

  • 9 + years in growth or performance marketing for consumer products; marketplace or travel experience preferred.
  • Proven ownership of multiple levers (Paid Social, Display, SEO, CRM/Lifecycle, Affiliates) with a record of beating aggressive ROAS / LTV goals.
  • Fluency in experimentation design, incrementality measurement, and channel attribution.
  • Strategic storyteller who influences cross-functional leaders without direct authority.
  • Demonstrated success weaving brand narratives into performance campaigns for premium or luxury audiences.
  • Thrives in ambiguity. Juggles many moving parts, prioritizes high-impact work, and flexes between strategy and hands-on execution.
  • Remote-friendly (PST working hours) with quarterly travel for off-sites and market visits.
  • Naturally collaborative; excels at stakeholder management and driving alignment through data-led recommendations.

Benefits

  • This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.
Airbnb logo

Airbnb

4.2 Glassdoor

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays, experiences and services that make it possible for guests to connect with communities in a more authentic way.

Founded in 2007
San Francisco, California, USA
64K employees (7,318 in marketing)
82% recommend to a friend
91% CEO approval

Traffic Signals

Monthly Visitors
85M
Traffic Source Mix
Search
30.8%
Direct
65.5%
Referral
2.6%
Social
0.6%
Paid
0.4%

Headcount Trend

Current headcount: ~64.5K

Marketing Team

Marketing Team Size
2,349 (4% of company)
Median Career Experience
15.5 years
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
7

Funding

Total Funding
$6.4B
Last Raise
$1B
Debt Financing, 6 years ago

Funding History

  • Apr 2020
    Debt Financing • $1B
  • Apr 2020
    Private Equity • $1B
  • Dec 2019
    Secondary Market • $25M

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