Responsibilities

• Industry go-to-market planning and execution
• Develop a deep understanding of ZS’s industry capabilities and competitive landscape
• Partner with industry SMEs to manage plan and campaign delivery
• Translate business priorities, market opportunities, and client needs into industry positioning, growth strategies, and integrated go-to-market plans.
• Develop integrated event activation strategies that align event investments to industry growth objectives, account priorities, and campaign goals.
• Define industry-specific value propositions, messaging frameworks, and market narratives that differentiate ZS and support business growth.
• Campaign & Content Activation
• Shape industry marketing strategy and priority initiatives by defining narratives, content priorities, and engagement approaches that support growth objectives.
• Conduct market, customer, and competitive analysis to identify emerging trends and opportunities, and messaging recommendations.
• Develop and operationalize flagship POVs, articles, webinars, and conversion assets

Requirements

• 6+ years of marketing experience in B2B marketing, consulting, or related field
• Strong project management and ability to manage multiple workstreams simultaneously
• Comfort working cross-functionally in a matrixed environment, influencing without direct authority.
• Excellent relationship-building and communication skills, able to engage senior stakeholders internally and externally.
• Experience developing market positioning, value propositions, and executive-level messaging for complex B2B offerings.
• Demonstrated ability to influence business strategy through customer, competitive, and market insights.
• Ability to operate as a strategic advisor and thought partner to senior business leaders.
• Experience translating business objectives into marketing strategy, industry narratives, and growth initiatives.
• Ability to translate business objectives into structured marketing plans
• Strong analytical thinking and ability to solve ambiguous, cross-functional problems

Benefits

• At ZS, your growth matters. We offer a comprehensive total rewards package that supports your health and well‑being, financial future, time away, and professional development. With robust skills‑building programs, multiple career progression paths, internal mobility, and a deeply collaborative culture, you’ll have the opportunity to do meaningful work, expand your capabilities, and thrive as part of a global community. For details on total rewards in United States , visit ZS US office locations | Where we work | ZS .