Growth Marketing Lead

Palo Alto, CA (On-site)

Salary Not AvailableSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive Homekey’s brand and growth narrative from product to marketing, shaping a scalable AI-powered real estate platform.

  • Own the end-to-end brand narrative across blogs, X, LinkedIn, Instagram, landing pages, and launches.
  • Must-have: Scaled brand and distribution with proven wins.
  • Standout: Clear opinions on brand and growth strategy with the ability to convince the team.

Job Description

Drive Homekey’s brand and growth narrative from product to marketing, shaping a scalable AI-powered real estate platform.

  • Own the end-to-end brand narrative across blogs, X, LinkedIn, Instagram, landing pages, and launches.
  • Embed in product reviews, find stories worth telling, and ship them independently.
  • Translate technical depth into high-signal content for homeowners, buyers, realtors, and investors.
  • Build the growth engine with experiments across organic, paid, community, and lifecycle channels.
  • Ship career-defining work by setting the brand and growth foundation for a major industry shift.

Requirements

  • You have scaled brand and distribution and can point to specific wins.
  • You create with intention and turn audience pain points into compelling reasons to act.
  • You have taste; visual and verbal output set the bar, not merely meet it.
  • You are a power user of generative AI and design tools to multiply output without sacrificing precision or aesthetic.
  • You have strong opinions about brand and growth strategy and can convince the team.
  • You are located within a commutable distance to Palo Alto, CA.

Traffic Signals

Monthly Visitors
5.6K
Monthly Google Ads Budget
$11.1K
Traffic Source Mix
Search
3.2%
Direct
32.9%
Referral
3.1%
Social
56.1%
Paid
4.6%

Headcount Trend

Current headcount: ~10

Marketing Team

Marketing Team Size
1 (10% of company)