Responsibilities

• Lead strategy and lifecycle marketing execution across email and push - with a primary focus on new airbnb pilots.
• Partner with global business teams to translate new airbnb pilots and promotional moments into effective customer journeys and campaigns.
• Leverage segmentation, behavioral triggers and personalization to improve campaign performance and customer engagement.
• Partner with Analytics and DS on segmentation approach, campaign performance, evaluate incrementality and translate findings and optimizations into leadership-ready recommendations.
• Collaborate with Creative, Product, Engineering, and Marketing teams to deliver high-quality customer experiences across channels.
• Leverage AI-driven insights, automation, and personalization capabilities to improve customer relevance and campaign performance.
• Manage a structured experimentation roadmap across messaging, audiences, timing and channel mix to drive continuous program improvement.
• Develop clear briefs that articulate campaign goals and technical, data, creative, and audience requirements.
• Stay focused and organized in a fast-moving environment, using strong prioritization to keep workstreams impactful.
• Work autonomously, learning tools and systems quickly and proactively moving work forward.

Requirements

• 10+ years of B2C CRM/lifecycle experience in fast-paced consumer or e-commerce environments with a track record of high-impact work.
• Strong understanding of lifecycle marketing, customer journey design, segmentation, personalization, and behavioral marketing
• Exceptional prioritization and project management skills, able to manage multiple workstreams and deliver high-quality execution.
• Thrives in ambiguity and change, showing resilience, adaptability, and steady leadership in a fast-paced tech environment.
• Proven ability to influence cross-functional roadmaps and present strategy strategy and results clearly to senior leadership.
• Strong analytical mindset with experience in experimentation, performance measurement, and campaign optimization.
• Experience partnering effectively across Product, Engineering, Analytics, Creative, and Marketing teams.
• Ability to balance growth objectives with customer experience and brand considerations.
• Familiarity with CRM platforms, marketing automation systems, and AI-enabled personalization capabilities.
• A positive, collaborative culture carrier, bringing curiosity, optimism, and passion for lifecycle marketing to the broader team.

Preferred

• A positive, collaborative culture carrier, bringing curiosity, optimism, and passion for lifecycle marketing to the broader team.