Growth Marketing Lead
Thatch
San Francisco, CA (Remote)
$145K/yr - $193K/yrIn-houseFull-timeSenior level
2 hrs ago
Growth Marketing Lead
New York, USA (On-site)
$155K/yr – $195K/yrSenior Level4+ years expFull time
Posted 5 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive growth across paid and organic channels for a self-serve product, leading end-to-end campaigns and experiments to optimize CAC and activation.
- Own channel strategy and execution for our self-serve business, with planning, budgeting, and reporting.
- Must-have: 4+ years in growth or performance marketing with end-to-end campaign experience.
- Standout: Close collaboration with Product on landing pages, email lifecycle, and SEO strategy.
Job Description
Responsibilities
- Drive smart paid acquisition efforts as a complement to organic growth programs.
- Own channel strategy and execution for our self-serve business, including planning, budgeting, and performance reporting.
- Run structured, scrappy experiments across content and channels, tracking CAC, CPA, and activation rates to know when to scale and when to kill.
- Work closely with Product to optimize our website, landing pages, and core conversion flows
- Lead AEO/GEO and SEO strategy and execution: keyword research, on-page optimization, programmatic pages, and content planning.
- Work closely with Product to run lifecycle email campaigns focused primarily on driving sign-ups and activation.
Requirements
- 4+ years in a growth or performance marketing-related role
- Comfort in building growth campaigns end-to-end with some or limited design support
- Strong, balanced creative and conversion instincts
- Technically proficient on the basics (CMS, HTML, etc)
- Analytical skills that pair observation with action
Preferred
- Familiarity with self-serve motions and metrics
- Passion for or experience in creative tooling
FLORA
FLORA is an applied AI HCI company building the world’s most powerful creative tools.FLORA has all the best creative AI models on one infinite canvas, which you can connect together to concept rapidly and build generate workflows.We're growing the team. Learn more at florafauna.ai/careers.
