Lead multi-channel demand-gen programs to drive pipeline and revenue, aligning messaging and assets across paid, email, SEO, events, ABM, and partnerships while continuously optimizing funnel performance and cross-functional execution.

• Plan, execute, and optimize multi-channel campaigns (paid, email, SEO, events, webinars, ABM) to drive pipeline and revenue
• Analyze performance and continuously improve conversion across the funnel
• Create and manage campaign assets including emails, landing pages, and sales enablement materials
• Write clear, conversion-focused copy for campaigns and partner communications
• Partner with sales on targeting, lead quality, and pipeline goals
• Support National Accounts and co-marketing initiatives with partners
• Collaborate cross-functionally to deliver integrated, high-impact programs
• Conduct market and competitor research to support campaign planning and messaging development
• Assist in identifying target audiences and developing relevant messaging
• Support surveys or feedback initiatives to better understand customer needs and behaviors

• Support documentation and organization of marketing activities and processes