Responsibilities

• Lead email marketing campaigns from concept to completion, in close collaboration with the Subscription & Product Team
• Develop and A/B test conversion-focused copy across the full funnel, including emails, newsletter CTAs, pop-ups and landing pages
• Stay on top of the news cycle and adapt marketing copy to capitalize on breaking news moments
• Drive free-to-paid conversion and VIP upsell strategies, moving subscribers into paid membership and members into VIP
• Build and manage copy for lifecycle campaigns, including welcome, win back, abandoned cart and post-renewal journeys, working closely with our Marketing Operations & CRM Strategist
• Craft promotional copy and strategy for events across our free and paid audiences
• Lead survey promotion and translate insights into sharper messaging and segmentation
• Plan and execute limited-time sales and promotions, including new product launches
• Monitor and report on campaign performance to optimize future strategies
• Collaborate with the Audience Growth team to carry messaging across channels

Requirements

• At least 5 years of experience in marketing, growth or lifecycle roles, ideally in a subscription-based news or media company
• Strong copywriter who can match a defined brand voice and adapt tone across marketing channels
• Experience building email campaigns in an ESP, like HubSpot
• Comfortable analyzing campaign performance and running A/B tests to inform future strategies
• Proven ability to employ email marketing tactics to convert free audiences to paid
• Organized, detail-oriented self-starter who can juggle multiple concurrent campaigns and deadlines
• Collaborative, team player who can give clear creative direction and work across teams
• Passion for politics, news and/or voting rights and democracy

Preferred

• Familiarity with Google Analytics and Google Tag Manager

Benefits

• Merit-based annual bonus eligibility
• 100% employer-paid medical, dental, and vision premiums for employees
• 401(k) with 6% company match , available after 3 months
• Commuter benefits to help with your daily travel
• Generous paid time off , including:
• 18 days of PTO per year (increasing with tenure)
• 10 paid Health & Wellness days annually
• 2 paid personal days annually
• 11 paid holidays , observed per company policy