Growth Marketing Lead (Demand Systems)

USA (Remote)

$75K/yr – $90K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Own demand marketing to generate qualified opportunities by optimizing funnels, campaigns, and content across channels for remote team.

  • Own Demand System Performance to generate qualified opportunities.
  • Must-have: 3–5 years in growth or demand marketing with systems thinking.
  • Standout: Demonstrated AI-enabled marketing impact and strong self-direction in remote roles.

Job Description

Responsibilities
  • Demand System Performance: Operate and optimize the marketing system that generates qualified opportunities.
  • Funnels & Campaigns: Improve funnel performance, build new ones when needed, and ensure smooth handoffs from marketing to sales.
  • Campaign Measurement & Optimization: Implement tracking, analyze campaign performance, and continuously improve results.
  • Creative Direction: Guide messaging, landing pages, emails, and content so they convert.
  • Content & Distribution: Oversee the content system across channels including email, SEO/GEO, social media, and podcast appearances.
  • Localization Strategy: Help strengthen demand in key geographic markets as the company grows.
Requirements
  • 3–5 years of experience in growth or demand marketing
  • Think in systems, funnels, and optimization loops
  • Obsessed with understanding why something did or didn’t convert
  • Strong copy and creative instincts
  • Highly self-directed and comfortable working remotely
  • Comfortable operating inside marketing infrastructure and platforms
  • Demonstrated ability to use AI in marketing beyond basic prompting
  • Airtable
  • WordPress
  • CRM platforms
Preferred
  • Experience in health, functional medicine, or environmental illness is helpful but not required.
Benefits
  • Fully remote role.
We Inspect logo

We Inspect

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Founded in 2018
San Diego, California, USA
25 employees (2 in marketing)

Traffic Signals

Monthly Visitors
4.5K
Traffic Source Mix
Search
27.3%
Direct
48.3%
Referral
6%
Social
16.9%
Paid
1.4%

Headcount Trend

Current headcount: ~25

Marketing Team

Marketing Team Size
1 (4% of company)
Median Career Experience
8 years
Median Tenure
4 years