Growth Marketing Lead, Consumer App

New York City, NY (On-site)

$115K/yr – $135K/yrSenior Level3+ years expFull time

Posted 6 days ago

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Job Summary

Own consumer growth across acquisition, engagement, and retention and lead the growth roadmap, experiments, and cross-functional collaboration.

Own growth roadmap and testing plan, driving experiments across channels
Lead CRM campaigns and customer journeys to boost engagement and retention
Collaborate with Product and Engineering to prioritize and implement growth initiatives

Job Description

Responsibilities

Own consumer growth across acquisition, engagement, and retention
Develop and execute CRM campaigns that drive user engagement and retention
Build and optimize customer journeys across push, SMS, email, and other channels
Identify and test new user acquisition strategies and growth opportunities
Develop and maintain a prioritized growth roadmap and testing plan
Design and execute A/B tests to improve acquisition, engagement, and retention metrics
Define, monitor, and analyze key growth KPIs
Use customer insights and analytics to identify opportunities for improvement
Partner with Product and Engineering to prioritize and implement growth initiatives
Communicate growth plans, performance, and results across the organization

Requirements

3-5+ years of experience in growth marketing, CRM marketing, lifecycle marketing, or user acquisition
Experience working on a consumer-facing mobile application
Experience managing CRM and customer engagement campaigns with an emphasis on push notifications and SMS
Experience running or overseeing paid acquisition campaigns across platforms such as Meta, Google, or Snap
Experience with tools such as Braze, Branch, AppsFlyer, Google Analytics, Firebase, Tableau, Excel, SQL, or similar platforms
Experience designing, executing, and analyzing A/B tests
Experience leveraging AI tools to improve execution, analysis, and decision-making
Strong attention to detail with demonstrated ability to independently QA and validate work
Strong analytical and problem-solving skills with a data-driven approach to decision-making
Ability to manage multiple priorities in a fast-paced environment

Preferred

Experience working on consumer mobile products such as marketplaces, social networking, fintech, gaming, health and wellness, or restaurant apps
Experience working in a marketplace business

Benefits

$100 monthly Seated dining credit
Citi Bike membership
TeleDoc, One Medical, Talkspace, and WellHub access
Paid parental leave and unlimited PTO
Medical, dental, and vision coverage
FSA, dependent care, and commuter benefits
401k with company match

Change Order

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