Responsibilities

• Own consumer growth across acquisition, engagement, and retention.
• Develop and execute CRM campaigns that drive user engagement and retention.
• Build and optimize customer journeys across push, SMS, email, and other channels.
• Identify and test new user acquisition strategies and growth opportunities.
• Develop and maintain a prioritized growth roadmap and testing plan.
• Design and execute A/B tests to improve acquisition, engagement, and retention metrics.
• Define, monitor, and analyze key growth KPIs.
• Use customer insights and analytics to identify opportunities for improvement.
• Partner with Product and Engineering to prioritize and implement growth initiatives.
• Communicate growth plans, performance, and results across the organization.

Requirements

• 3-5+ years of experience in growth marketing, CRM marketing, lifecycle marketing, or user acquisition.
• Experience working on a consumer-facing mobile application.
• Experience managing CRM and customer engagement campaigns with an emphasis on push notifications and SMS.
• Experience running or overseeing paid acquisition campaigns across platforms such as Meta, Google, or Snap.
• Experience with tools such as Braze, Branch, AppsFlyer, Google Analytics, Firebase, Tableau, Excel, SQL, or similar platforms.
• Experience designing, executing, and analyzing A/B tests.
• Experience leveraging AI tools to improve execution, analysis, and decision-making.
• Strong attention to detail with demonstrated ability to independently QA and validate work.
• Strong analytical and problem-solving skills with a data-driven approach to decision-making.
• Ability to manage multiple priorities in a fast-paced environment.
• Strong communication and stakeholder management skills.

Preferred

• Experience working on consumer mobile products such as marketplaces, social networking, fintech, gaming, health and wellness, or restaurant apps.
• Experience working in a marketplace business.

Benefits

• $115,000 - $135,000 base salary + stock options
• 401k with company match
• Medical, dental, and vision coverage
• FSA, dependent care, and commuter benefits
• Paid parental leave and unlimited PTO
• TeleDoc, One Medical, Talkspace, and WellHub access
• Citi Bike membership
• $100 monthly Seated dining credit