Growth Marketing Lead Consultant

Drive accountable growth marketing by managing a $500k+ monthly spend across Google Ads, TikTok/Meta, and affiliates to hit CAC and ROAS targets.

• Own optimization of campaigns, budgets, and funnel performance.
• Data-driven daily performance dashboards; reallocate spend from underperforming campaigns to high-efficiency winners.
• Execute A/B tests on ad creative, landing pages, and audience targeting to improve conversion rates.
• Conduct a deep-dive weekly audit of campaigns for immediate cost-saving opportunities.
• Collaborate with sales, product, and data science to identify inefficiencies and improve down funnel conversions.
• Translate raw data into actionable recommendations for resource allocation to the executive team.

Responsibilities

Requirements

• 4+ years in Growth or Performance Marketing with a proven track record of managing monthly marketing spend of $500k or more.
• Analytical Rigor: Advanced proficiency in Excel/Google Sheets; experience with data visualization tools ( Mode.com or comparable) is a must.
• CAC Obsession: You don’t just optimize for the “lead”; you optimize for a successful sale, which is a “funded deal” in our business. You have a proven track record of monitoring the full funnel to ensure that a decrease in Top-of-Funnel costs doesn't result in a decrease in application quality, approval rates, or conversion.
• Technical Literacy: Familiarity with tracking pixels, UTM parameters, and GTM (Google Tag Manager).

Benefits

• competitive salaries
• 100% paid medical and dental benefits
• generous PTO policy
• paid parental leave program
• fantastic downtown SF and Omaha locations