Growth Marketing Lead

Responsibilities

• Set and own the strategy for new user acquisition across paid and unpaid channels, with an early focus on social and influencer partnerships
• Personally run growth experiments end to end—defining hypotheses, launching tests, analyzing results, and making scale/kill decisions
• Identify and validate new acquisition channels through scrappy, manual approaches first, then scale successful bets via agencies, tooling, and automation
• Establish clear success metrics and ROI thresholds to guide investment and prioritization
• Partner closely with Product and Creative and Product Marketing to test value propositions, landing experiences, and onboarding flows that improve conversion
• Build a durable experimentation and measurement framework that enables fast iteration across messaging, targeting, and funnel steps
• Leverage external resources and modern tools (including AI) to maximize impact without overbuilding internal teams
• Help shape the long-term growth marketing muscle at ClassDojo, with potential to take on people leadership as impact is proven

Requirements

• 8+ years of experience in growth, performance, or consumer marketing, ideally at high-growth consumer or marketplace companies
• A proven track record of owning acquisition outcomes end to end—not just managing a single channel
• Strong analytical judgment and comfort using data to evaluate ROI, conversion, and growth tradeoffs
• Experience operating as a generalist in small or mid-sized teams (e.g., 30–150 people) where you “owned the whole thing”
• Depth in at least one acquisition channel (e.g., paid social, influencer, partnerships, SEO, SEM), with strong mental models across others
• A hands-on, execution-oriented mindset: you balance strategy with a willingness to roll up your sleeves and drive details
• Comfort operating with high autonomy and ambiguity—able to self-direct and prioritize without heavy process
• Clear, concise communication skills and the ability to partner effectively across Product, Creative, and Data

Preferred

• You’ve built or scaled influencer- or creator-led growth programs
• You’ve worked on consumer subscription or paid consumer products
• You’ve operated in early-stage or fast-scaling environments as a builder or first marketing hire
• You’re excited about using AI and new tools to move faster and experiment more effectively
• You care deeply about product quality and long-term, sustainable growth—not just short-term wins