Responsibilities

• Own full-funnel visibility for Alchemy's growth motion, from self-serve signup through the enterprise sales flow, including the quality of leads reaching the sales team, so the company can see how every channel performs end to end.
• Set the channel investment strategy each half: given current resourcing and goals, decide where marketing dollars and efforts go, and defend that call with data.
• Own and continuously re-rank channel ROI, paid search, paid social, SEO, AEO, lifecycle/email, website, ecosystem/partner-driven channels, and any new channel you stand up, identifying the highest-ROI area each cycle and reallocating toward it.
• Evaluate and evolve the existing tool stack and agencies: keep, renegotiate, or replace based on what's actually driving signups and pipeline.
• Identify, pitch, and test new channels and signals, including product-led growth signals you pick up working with Product, as Alchemy's audience and the industry evolve, then scope and delegate what you find to the right owner: a product marketer, an ecosystem marketing manager, an agency, or your own hire.
• Build and lead a team over time: propose and open headcount as the highest-ROI areas demand dedicated ownership, and directly manage the specialists and agencies you bring on.
• Represent growth and channel performance in the twice-yearly marketing planning cycle and retro, as a primary voice in where the company focuses its tactics next half, backed by your own data.

Requirements

• 8+ years in growth or performance marketing at a B2B company with a developer-focused audience and both self-serve and enterprise motions.
• Track record of owning full-funnel measurement: connecting top-of-funnel spend to signups to pipeline, and using that to make investment calls, not just channel-level reporting.
• Proven ability to rank and reallocate spend + efforts across channels based on ROI, and to kill or scale channels based on evidence.
• Experience evaluating and managing agency relationships and a marketing tool stack, with the judgment to know what to keep versus replace.
• Comfortable identifying, testing, and standing up entirely new channels rather than only running the established playbook.
• Strong cross-functional operator: able to work with Product on in-product growth signals, with Sales/SDR on lead quality and funnel handoff, and with Product Marketing and Ecosystem Marketing on execution you delegate out.
• Efficiency-obsessed: instinctively pressure-tests where a dollar or a headcount is going before committing to it.
• Familiarity with AI-powered or AI-assisted growth initiatives.
• Ability to be in office in SF or NYC 3x a week.

Preferred

• Startup experience building a growth function from 0 to 1, standing up measurement and channel testing where little existed, not just optimizing an established program.
• Has built and led a team, or is ready to hire and manage one as the highest-ROI areas justify dedicated headcount.
• Experience in crypto/Web3 or blockchain infrastructure marketing.
• Experience marketing an API-first or infrastructure product.

Benefits

• 🏥 Medical, Dental, & Vision
• 💪 Gym Reimbursement
• 🖥️ Home Office Build-out Budget
• 🥙 In-Office Group Meals
• 🚅 Commuter Benefits
• 🌴 Flexible Time Off
• 🧘‍♂️ Wellbeing & Mental Health Perks
• 🧠 Learning & Development Stipend
• 🌎 Company Sponsored Conferences & Events
• 💸 HSA and FSA Plans