Responsibilities

• Identify the most effective ways to reach target technicians
• Develop compelling messaging, content, and marketing assets
• Launch and optimize acquisition campaigns across paid and organic channels (including Meta, Google, TikTok, YouTube)
• Track and report on key metrics (CAC, conversion rates, channel ROI) and iterate based on results
• Develop innovative growth ideas and test them
• Work directly with the founding team to shape go-to-market strategy for this segment

Requirements

• Strong interest in growth marketing, startups, digital advertising, or content creation
• Strong communication skills and an eye for what resonates with a technician audience
• Analytical, curious, and willing to experiment
• Self-starter who takes ownership and drives results

Preferred

• Interest in automotive technology, AI, or skilled trades is a plus

Benefits

• Ownership of meaningful growth projects from day one
• Experience scaling a real AI product with paying customers and logging measurable results
• Direct access to the founding team and insight into early-stage startup operations
• The satisfaction of building something that genuinely helps skilled technicians do their jobs better