Growth Marketing Lead
Thatch
San Francisco, CA (Remote)
$145K/yr - $193K/yrIn-houseFull-timeSenior level
6 hrs ago
Growth Marketing Intern
Oxford, MA (Remote)
Salary Not AvailableIntern/New GradFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the paid social lead-gen engine for a Type 1 diabetes camp program, turning experiments into enrollments across ads, landing pages, inquiries, and enrollment, while shaping family-centric messaging and program learnings.
- Growth Infrastructure: Launch and optimize Facebook/Instagram campaigns to drive applications and enrollments.
- Lead Funnel Ownership: Build the funnel from ads to inquiry to enrollment with aligned landing pages and family-focused messaging.
- Measurement & Insights: Track performance, share findings, and iterate on what works and what doesn’t.
Job Description
- Growth Infrastructure: Launch and manage Facebook/Instagram ad campaigns using AI-enabled tools.
- Audience & Messaging Testing: Test audiences, messaging, and creative to identify what drives applications and enrollments.
- Performance Optimization: Analyze performance data and optimize campaigns for cost per lead and conversion.
- Lead Funnel Development: Build and refine lead generation funnels (ads → landing pages → inquiry → enrollment).
- Messaging Collaboration: Collaborate with our team on messaging that resonates with families and individuals navigating Type 1 diabetes.
- Insights & Reporting: Track results and share insights on what’s working (and what’s not).
- Program Expansion: Expanded offerings, including international travel programs, outdoor adventure experiences, and emerging programming for adults with Type 1 diabetes.
- Requirements: Interest in marketing, growth, startups, or social impact
- Requirements: Comfortable experimenting and learning quickly (no need to know everything upfront)
- Requirements: Analytical mindset—you like looking at data and figuring out what it means
- Requirements: Strong communication and ownership—you can run with a project
- Preferred: Bonus: Experience with Meta Ads, Google Ads, or marketing analytics tools
- Benefits: Option to live on camp property for the summer (free room and board)
The Barton Center for Diabetes Education
The Barton Center for Diabetes Education is a nonprofit organization dedicated to empowering children living with Type 1 diabetes through life-changing camp experiences. Our programs provide a safe, supportive, and educational environment where campers learn essential diabetes management skills, build The Barton Center for Diabetes Education is a nonprofit organization dedicated to empowering children living with Type 1 diabetes through life-changing camp experiences. At Clara Barton Camp for girls and Camp Joslin for boys, campers find a safe, supportive, and educational environment where they learn essential diabetes management skills, build confidence, and form lifelong friendships. Through these programs and other year-round initiatives, Barton helps children and families thrive with diabetes—not just manage it. Guided by strong leadership and community partnerships, The Barton Center continues to grow its impact while fostering a culture of learning, connection, and hope—until there’s a cure... there's camp..
Traffic Signals
Monthly Visitors
2.1K
Traffic Source Mix
Search
26.8%
Direct
49.1%
Referral
6%
Social
16.6%
Paid
1.3%
Headcount Trend
Current headcount: ~23
Marketing Team
Marketing Team Size
1 (4% of company)
