Growth Marketing & GTM Specialist

San Francisco, CA (Remote)

$75K/yr – $95K/yrMid Level2+ years expFull time

Posted 3 days ago

Job Summary

Owns brand development, demand generation, lead-gen programs, and analytics to drive growth for TFTPay, coordinating messaging, campaigns, and performance optimization.

Shape brand positioning and cross-channel messaging.
Lead generation programs and campaign optimization across digital channels.
Collaborate with sales and analytics to improve qualification, nurture, and performance.

Job Description

Responsibilities

Brand Development & Market Positioning
Help establish and strengthen TFTPay's brand identity, messaging, and market positioning.
Develop compelling content and marketing materials that communicate TFTPay's value proposition to businesses, ISVs, and technology partners.
Maintain consistent brand messaging across the company website, social media, digital campaigns, and sales materials.
Conduct competitor research and monitor market trends to identify positioning and growth opportunities.
Support product launches, announcements, and go-to-market activities.
Demand Generation & Campaign Execution
Plan, build, launch, and optimize integrated B2B marketing campaigns.
Execute campaigns across LinkedIn, Google Ads, email marketing, SEO, and other relevant digital channels.
Develop landing pages, email sequences, and conversion-focused marketing content.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
2–4 years of experience in digital marketing, growth marketing, demand generation, or campaign management preferred.
Demonstrated experience independently building, executing, and tracking digital marketing campaigns.
Familiarity with LinkedIn Ads, Google Ads, email marketing, SEO, and website analytics.
Experience using CRM systems and marketing automation tools.
Strong content creation, copywriting, communication, and organizational skills.
Ability to interpret campaign data and translate insights into improvements.
Self-motivated, resourceful, and comfortable working in a growing business environment.

Preferred

Experience in B2B technology, fintech, payments, SaaS, or related industries.
Familiarity with payment technology, POS terminals, ISVs, or merchant solutions.
Experience with Zoho CRM, HubSpot, Google Analytics 4, Google Tag Manager, or similar tools.
Experience creating landing pages and optimizing conversion funnels.
Basic graphic design or video-editing skills using Canva, Adobe Creative Cloud, or similar tools.
Experience supporting product launches, trade shows, or channel marketing programs.

Salaries

Posted range

$75K/yr – $95K/yr

Taken straight from the job posting.

The middle of this range ($85K) is 14% above the median base salary for Growth Marketing Specialist roles in the United States ($75K).

Growth Marketing Specialist median pay in the United States

$75K/yr

Most pay falls between $69K and $85K. Based on 60 salaries.

See all Growth Marketing Specialist salaries See more Growth Marketing Specialist jobs

See all TFTPay salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)

This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.