Responsibilities

• Collaborate with marketing and GTM teams to identify high-leverage systems and build automation solutions from scratch
• Develop the infrastructure for AI visibility and content monitoring, ensuring Raspberry’s positioning is optimized in AI-generated responses
• Invent and implement innovative capabilities such as real-time competitive intelligence agents, customer story distribution systems, and sentiment analysis pipelines
• Manage and enhance the marketing data infrastructure, integrating campaign performance, attribution, and pipeline impact into comprehensive dashboards and reports
• Document systems, create templates, scripts, and playbooks to enable scalable and repeatable marketing processes
• Conduct disciplined experiments, treating each deployment as a hypothesis and iterating based on results
• Enable the marketing and sales teams by sharing knowledge, walkthroughs, and ensuring systems are user-friendly and accessible
• Build and scale Raspberry’s demand generation efforts across multiple channels including paid media, email campaigns, webinars, and content syndication
• Plan and execute regional field marketing activities in NYC and LA, including industry events, dinners, conferences, and targeted activations in fashion and retail hubs

Requirements

• 4+ years of experience in growth/demand generation, product marketing, marketing operations, or similar roles
• Proven track record of building internal tools or systems that are widely adopted and impact marketing or pipeline metrics
• Experience designing and executing demand-generation programs that deliver measurable results
• Strong familiarity with AI tools and no-code/low-code platforms such as ChatGPT, Claude, Zapier, Make, etc.
• Hands-on experience with demand channels including paid search, social media, webinars, and ABM campaigns
• Knowledge of marketing automation platforms and CRM systems like HubSpot
• Understanding of how search engines and AI models discover, index, and surface content
• Strong analytical skills with the ability to own and report on key performance metrics
• Comfort operating in ambiguity with a proactive and resourceful mindset

Benefits

• Opportunity to work in an innovative culture shaping the future of AI in the fashion industry
• Clear growth paths with significant impact potential as the company scales
• Annual discretionary stipend for professional development and learning opportunities
• Participation in annual company offsite events fostering team collaboration and culture
• Comprehensive benefits package including health, dental, and vision insurance