Responsibilities

• Narrative Experimentation Run A/B tests on copy and visuals across different female personas (e.g., stress management, sleep optimization) to identify high-converting storytelling angles.
• Integrated Brand Marketing Develop and execute integrated marketing initiatives in North America, including: • KOL/KOC partnerships • PR campaigns • Content marketing (video, social, blog) • Industry events (e.g., Consumer Electronics Show) • Product launches and GTM strategies to elevate brand awareness, preference, and market penetration.
• Performance Marketing Oversee paid acquisition channels including: • Google Ads • Meta Ads • TikTok Ads • Podcast advertising Dynamically allocate budgets to reduce CAC while maintaining brand premium.
• Full-Funnel Growth Strategy Lead the 0-to-1 growth roadmap for North America, with full accountability for: • Revenue • Market share • ROI across the Shopify DTC platform.
• Retention & LTV Build a lifecycle management system using: • Klaviyo • SMS marketing to drive repeat purchases and long-term customer loyalty.
• Credibility-Led Growth Integrate: • MD endorsements • Clinical claims into high-converting marketing assets while ensuring compliance with: • U.S. Food and Drug Administration • Federal Trade Commission
• Data-Driven Market Insights Establish a closed-loop analytics system that converts North American market feedback into product insights for HQ R&D teams.
• Team Leadership Build, manage, and develop a local marketing team including specialists in: • Performance marketing • Content • Brand marketing Collaborate cross-functionally with global teams (product, supply chain, customer service) and external partners (agencies, KOLs).
• Regional Marketing Strategy Work closely with the CEO and North America lead to: • Develop regional marketing strategies and budgets • Analyze market trends and consumer insights • Evaluate competitive landscape • Lead brand positioning and growth initiatives Maintain full accountability for revenue, market share, and ROI targets.

Requirements

• Market Background U.S. Citizen or Green Card holder with extensive experience in the U.S. market. Strong expertise in one or more of the following categories: • FemTech • HealthTech • Premium DTC lifestyle brands Examples include: • Luxury • Beauty • Fine Jewelry Deep understanding of North American culture, channels, and female consumer purchasing behavior.
• Experience • 7+ years of marketing experience in North America • 3+ years managing end-to-end DTC websites • Background in 3C or smart hardware preferred Proven track record of: • Driving significant revenue growth • Achieving 2×+ business expansion within 1–2 years • Optimizing marketing ROI • Marketing for new brands
• Digital Marketing Expertise Strong command of the North American digital ecosystem: • Google Ads • Meta Business Suite • TikTok Ads • Email/SMS marketing (Klaviyo, Mailchimp) • SEO / SEM • Social media management Ability to design and implement scalable growth systems independently.
• Strategic Capability Proven ability to: • Build brands from 0 to 1 • Scale existing brands • Execute viral campaigns • Launch new products • Expand market share
• Leadership • 5+ years of team management experience • Proven ability to build and develop high-performing teams Key traits: • Data-driven • Results-oriented • Strong cross-functional collaboration • Excellent communication • Ownership mindset • Adaptability in fast-changing markets

Preferred

• Background in 3C or smart hardware preferred