Responsibilities

• Build scalable strategies and tactics to accelerate revenue growth through high-velocity acquisition and nurturing programs across channels.
• Design and orchestrate targeted ABM campaigns for strategic accounts, with emphasis on 1:1 and 1:few approaches.
• Extend and adapt foundational product marketing messages and basic assets into fully-developed, segment-specific campaign materials, including creating slides, email copy, social content, and sales enablement materials with minimal guidance.
• Partner with sales, CS and product teams to identify opportunities and ensure ABM initiatives directly support account growth objectives, accelerating prospect-to-pipeline velocity.
• Own the demand generation engine including paid advertising across Google Search, LinkedIn, and X, organic programs, account-based plays, and channel strategy across the full funnel. Partner with Sales to align on pipeline targets and ensure tight feedback loops between marketing activity and revenue.
• Establish analytics for campaign performance measurement; communicate performance results and insights to marketing, sales, and leadership teams.
• Own campaign operations: manage timelines, coordinate stakeholders, and ensure timely delivery of campaigns; ensure components around campaigns (emails, landing pages, content offers) are built, tested, and deployed effectively.
• Drive email and lifecycle marketing, building the cadence to nurture prospects, re-engage interest, and support expansion in partnership with Customer Marketing.
• Elevate content and social as growth channels, not just for awareness, but as measurable pipeline contributors. Develop strategies rooted in SEO, AEO, ABM, distribution logic, and audience insight.

Requirements

• 10+ years of marketing experience, with at least 5 years in a growth or demand gen role at a high-growth tech company
• Proven success managing enterprise programs at scale.
• B2B foundation paired with B2C instincts. You know how to test innovative approaches and utilize customer marketing to reach and activate users.
• Experience in matrix organisations and complex sales environments.
• Strong analytical skills with demonstrated pipeline and revenue contribution.
• Technical proficiency with marketing automation, CRM, and attribution platforms.
• Deep knowledge of demand generation methods and multi-channel campaign execution.
• Data-driven approach to decision-making that drives marketing strategies and go-to-market initiatives.
• Proven experience with B2B organic and paid channels including LinkedIn Ads, ABM platforms, and vertical-specific platforms.
• Excellent communication skills and comfort working autonomously in fast-paced environments.

Preferred

• Preference for AI or health tech company experience
• Experience building marketing programs for new product categories or innovations.

Benefits

• 🌍 Innovate for Global Good. Join us to pioneer world-first AI technology that transforms patient outcomes and helps build a healthier, fairer world.
• 🤝 Collaboration Across Continents. Work with brilliant minds from every corner of the globe in a culture built on trust, autonomy, and genuine teamwork.
• 🚀 Well-Funded & Global. Backed by world-class investors including Aware Super, Blackbird Ventures, Skip Capital, and Horizons Ventures, we’ve raised over US$240M to accelerate our global impact.
• 🌱 Scale Your Potential. Tap into yearly L&D budgets, mentoring, hackathons, and secondments—all supported by a transparent growth framework to grow your career.
• 💻 Flex for Life. Work when and where you do your best—with WFH options, flexible hours, and the autonomy to make an impact your way.
• 🙌 Support for Every Family Journey. From fertility to parenthood, loss, and even grandparenthood—we provide inclusive, thoughtful policies to support families in every stage.