Responsibilities

• Guidehouse is currently seeking an accomplished and highly motivated marketing leader with a digital-first mindset for our Defense and Security (D&S) sector. This leader will lead the development of D&S marketing programs aligned to the sector growth goals and in support of the corporate and consulting practice’s strategic goals and revenue plans.
• Reporting to the CMO and working closely with key stakeholders and executives across the D&S sector, you will be responsible for developing, executing and reporting on marketing strategies, distinctive content initiatives, social media management, and multi-channel campaigns to drive awareness and lead-gen activities to maximize the Guidehouse brand and growth of D&S.
• To preform your work, you will collaborate with internal teams and external agency partners to co-develop and coordinate go-to-market programs aligned around key accounts and audiences, their issues and themes, and leverage clear, data-based metrics to optimize audience reach and campaign performance.
• This leader must have an understanding of and proven lead-generation marketing experience in executing impactful campaign strategies targeting top public sector defense and intelligence agencies to drive growth and brand distinction on a US and global scale.
• We are looking for a leader who is innovative yet strategic, collaborative and curious about the changes impacting the defense and intelligence agencies, driven by a desire to drive growth and deliver impactful and relevant work, with a creative approach to problem solving and a strong business acumen to engage with executives and lead the D&S marketing team as respected consultative and collaborative marketing leader.
• In this role, you are responsible for developing comprehensive marketing strategies for end-to-end demand generation programs including drip/nurture digital campaigns, account-based targeted campaigns, regional and geofencing campaigns, email programs, content syndication, events, multi-channel program management, social media management, and campaign performance tracking and reporting.
• Develop and lead a digital-first, demand generation team to plan and execute end-to-end demand generation programs executed at the fast pact of the business while relying on a strong understanding of D&S priority markets and peak accounts
• Demonstrate a comfort with the use of internal AI agents to support campaign program development through execution as defined within the Marketing Department Operations standards and defined processes
• Demonstrate a strong understanding of the sales process and funnel to drive audience engagement and growth
• Develop and execute LinkedIn-focused campaigns to promote the expertise of D&S and the Guidehouse brand, and attract and nurture existing and new opportunities to support growth

Requirements

• Minimum bachelor’s degree in marketing or related field
• Twelve (12) + years of experience in marketing driving proven growth in previous roles through strategic, targeted, multi-channel marketing programs, social activation and distinctive, differentiating content initiatives
• Demonstrated knowledge of consultancy marketing and D&S-related services provided by consulting firms to commercial clients and public sector agencies
• Strong business acumen with critical and analytical thinking skills
• Excellent written and verbal communications skills (including presentations) with strength in listening, collaborating, interpretation and influencing skills
• Able to articulate complex subject matter in a straightforward, concise and easily digestible manner to broad audiences
• Adept at creating impactful go-to-market initiatives to commercialize the D&S expertise and services of Guidehouse
• Create measurable value and impact through providing exceptional service, acts as a trusted guide and market professional, leadership, and Guidehouse brand stewardship
• Ability to manage complex projects and build valued and respectful relationships at all levels, internally and externally
• Experience working with external agencies to effectively articulate the needs of the business, set KPIs, manage campaign and media budgets, and execute programs with outside vendors

Preferred

• Professional Services and Consulting experience
• A passion for or experience in thought leadership strategy
• Global brand marketing and communications experience
• Public sector media experience

Benefits

• Medical, Rx, Dental & Vision Insurance
• Personal and Family Sick Time & Company Paid Holidays
• Position may be eligible for a discretionary variable incentive bonus
• Parental Leave and Adoption Assistance
• 401(k) Retirement Plan
• Basic Life & Supplemental Life
• Health Savings Account, Dental/Vision & Dependent Care Flexible Spending Accounts
• Short-Term & Long-Term Disability
• Student Loan PayDown
• Tuition Reimbursement, Personal Development & Learning Opportunities