Responsibilities

• Drive awareness and bring customers to our sites to experience the best car wash in Florida through mostly digital channels (Google, Meta, LSA, etc.) plus any high-ROI promotions or mediums
• Oversee paid media performance, budget pacing, and spend efficiency across platforms
• Monitor and optimize key metrics: CAC, conversion rates, ROI, and overall acquisition cost
• Support go-to-market campaigns and partner with site leadership to align on-location promotions
• Maintain accurate tracking, platform integrity, and vendor management where needed
• Continuously test, tweak, and refine promotions, offers, messaging, and timing
• Measure efficacy rigorously—double down on what’s working, cut what’s not
• Forecast performance, pace budgets, and pivot quickly based on data
• Analyze customer behavior, churn trends, and at-risk signals to preempt issues or react fast
• Develop and execute targeted interventions, lifecycle campaigns (email, SMS), and personalized offers/membership plan adjustments

Requirements

• 10+ years in performance marketing, lifecycle marketing, growth, or similar analytical role
• Strong hands-on experience with Meta, Google Ads, local paid search, and CRM/lifecycle tools
• Advanced Excel or Google Sheets proficiency (formulas, modeling, dashboards)
• Comfort with utilizing AI and AI tools
• Proven track record using data to drive customer acquisition, retention, and loyalty
• Sharp business acumen, customer empathy, and ability to translate insights for non-technical leaders
• Comfort owning end-to-end metrics and processes in a fast-paced environment