Growth Marketing Director at Blenders Eyewear | San Diego, CA

Growth Marketing Director

San Diego, CA (Unknown)

Salary Not AvailableDirector/Executive8+ years expFull time

Posted 2 months ago

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Job Summary

Owns end-to-end growth initiatives across paid media and lifecycle marketing, turning data into revenue through cross-functional collaboration, ongoing experimentation, and clear performance storytelling.

Paid media strategy and agency governance across Meta, Google, TikTok, YouTube, and growth channels to optimize ROAS and CAC.
Lifecycle and CRM programs (email/SMS) to increase repeat purchase, retention, and LTV while protecting customer experience.

Job Description

Define and lead the strategy, management, and performance of paid acquisition channels across Meta, Google, TikTok, YouTube, paid social, paid search, display, CTV, affiliates, Amazon, and emerging growth channels.
Oversee agency partners responsible for media planning, buying, optimization, reporting, and execution, while managing budgets, forecasting, pacing, and channel allocation recommendations.
Partner with agencies and internal teams to test new channels, audiences, creative formats, and campaign structures that drive efficient new customer acquisition.
Own and improve key metrics including ROAS/MER, nCAC, CAC, LTV:CAC, new/returning customer revenue, traffic/sessions, and conversion rate, translating insights into actionable recommendations for creative, merchandising, site UX, and promotional strategies.
Own the strategy and performance of email and SMS marketing across Attentive, driving CRM revenue while maintaining a strong customer experience.
Develop lifecycle programs that increase repeat purchase, customer engagement, LTV, and retention across key customer segments and cohorts.
Lead segmentation, personalization, campaign strategy, automated flows, winback programs, post-purchase journeys, loyalty initiatives, and customer cohort strategies.
Partner with creative, brand, merchandising, and eCommerce teams on lifecycle messaging, while building a testing roadmap across subject lines, offers, segmentation, creative, send timing, automation logic, and customer journeys.
Own and improve key retention and lifecycle KPIs, including CRM revenue, repeat purchase rate, customer retention rate, LTV, email/SMS engagement, list growth, flow revenue, campaign revenue, unsubscribe rate, and customer reactivation.
Share responsibility for overall eCommerce growth, with primary accountability for digital marketing revenue.

8+ years experience in digital marketing, performance marketing, lifecycle marketing, or growth marketing, preferably within a high-growth DTC brand.
Proven experience owning paid acquisition strategy across Meta, Google, TikTok, YouTube, affiliates, paid search, paid social, display, CTV, Amazon, and other growth channels.
Direct experience managing $10M-$20M annual paid marketing budgets and with external agencies, setting clear priorities, and holding partners accountable to measurable business outcomes.
Deep understanding of full-funnel performance marketing, attribution, media efficiency, creative testing, customer acquisition economics, and budget management.
Hands-on experience with retention and lifecycle marketing strategy, including email, SMS, segmentation, customer journeys, automated flows, winback, post-purchase, loyalty, and customer cohort strategies.
Experience with ESP platforms including Attentive required and Klaviyo preferred, plus experience working with Shopify Plus or similar eCommerce platforms.
Strong analytical, communication, and cross-functional leadership skills, with the ability to interpret data, present recommendations to senior leadership, balance growth and profitability, and influence without direct authority.
Position required to be in the San Diego headquarters (no remote).