Responsibilities

• Own and execute Arch’s demand orchestration strategy across customer segments, personas, channels, and lifecycle stages
• Build and scale structured acquisition, expansion, and retention programs that drive pipeline growth and customer engagement
• Develop multi-channel growth programs across inbound, outbound, lifecycle, partner, and referral channels
• Partner with Product Marketing to align demand programs with product positioning, launches, and key market moments
• Build lifecycle marketing programs, including nurture tracks, segmentation strategies, and customer journeys that support acquisition, retention, and expansion
• Partner with Sales to align marketing campaigns with outbound motions, develop territory-level micro campaigns, and create coordinated go-to-market strategies for high-priority accounts
• Work closely with the Partnerships team to activate Arch’s partner network as a scalable demand generation channel
• Develop referral and network-based growth programs that leverage Arch’s existing customer and partner ecosystem
• Partner with Marketing Operations to build and optimize the marketing technology stack, attribution model, and reporting infrastructure that connects programs to revenue outcomes
• Build scalable playbooks, processes, and operating rhythms that enable Arch’s growth marketing function to scale

Requirements

• 8+ years of experience in growth marketing, demand generation, lifecycle marketing, or a related GTM marketing function
• Deep experience building and scaling B2B demand generation programs, ideally within SaaS, fintech, financial services, or wealth technology
• A track record of owning growth marketing strategy and execution across multiple channels, segments, and customer lifecycle stages
• Experience building 0→1 marketing programs, processes, and infrastructure in a fast-growing company environment
• Demonstrated ability to connect marketing programs to measurable business outcomes, including pipeline creation, revenue impact, and customer expansion
• Strong analytical skills and experience building attribution models, dashboards, and reporting frameworks to measure marketing effectiveness
• Experience partnering closely with Sales teams to drive pipeline generation and create aligned go-to-market motions
• Strong cross-functional collaboration skills with experience partnering with Product Marketing, Revenue Operations, Partnerships, Customer Success, and executive stakeholders
• A highly organized, detail-oriented approach with strong ownership and follow-through
• Comfort operating in ambiguity and building scalable systems where processes do not yet exist

Preferred

• Experience in fintech, wealthtech, financial services, or alternative investments
• Experience building growth programs for enterprise or high-value B2B customers
• Experience activating referral, partner, or community-driven growth channels
• Experience scaling marketing programs through a period of rapid company growth

Benefits

• Strong Team - You’ll be backed by a strong team that consistently exceeds client expectations and ships new products quickly.
• Your work is high impact - Being part of a small team means you have real responsibility and impact from day one. You'll be involved in discussions that drive the growth and direction of our platform from the very beginning.
• Product Market Fit - We have strong product market fit, exceptionally low churn, and have grown mostly organically through word of mouth.
• Team community and camaraderie - We have enormous trust in each other and always do what we can do to support one another. We're always ready to step in to help.
• Great office: Our new home at 199 Water Street gives us a beautiful, energizing space to come together as a team, collaborate more easily, and keep building the next chapter of Arch.
• Lunch is on Us - We’ll keep the team fueled with lunch in the office, whether you’re catching up with teammates, talking through an idea, or just taking a well-earned break.