GROWTH MARKETING DIRECTOR

Responsibilities

• Develop and execute comprehensive growth marketing strategies across channels, with a focus on paid media, SEO, email, SMS, affiliate, influencer, PR, and other growth initiatives such as referral, direct mail, events, collaborations, etc.
• Build and manage marketing campaigns that target new customer acquisition and customer retention while driving measurable ROI and ensure web dev road map supports efforts.
• Design on-going A/B testing and evaluate for maximum online and creative experiences.
• Analyze cohort behavior to identify pain points and recommend improvements.
• Optimize growth initiatives such as partnerships, influencer marketing, and innovative activations that align with the brand’s objectives.
• Set and monitor marketing KPIs, using analytics to track and improve key metrics such as revenue growth, lifetime value, conversion rate, and average order value.
• Utilize tools such as Claude, Google Analytics 4, Shopify analytics, marketing dashboards, and attribution tools to analyze performance and guide data-driven decision-making.
• Monitor ad campaign performance, conduct A/B testing, and adjust strategies in real-time to maximize effectiveness.
• Prepare weekly / monthly reporting for CMO with actual results, KPIs, trends and variances to budget various reporting periods, such as last year and 454 reporting period.
• Liaise with CMO on budgets and actual results on a weekly / monthly basis to ensure alignment around targets and priorities.

Requirements

• MBA preferred.
• Bachelor’s Degree in Marketing, Business Administration, or a related field.
• Digital Marketing Agency experience is a MUST.
• Proven experience (10-15 years) in data-analytics, growth marketing or similar roles, with a focus on digital channels.
• Strong background in women’s fashion or a related industry, with a deep understanding of market dynamics and consumer behavior as it relates to contemporary apparel buying trends.
• Expertise in developing and scaling data-driven marketing strategies that align with company KPIs and growth objectives.
• Strong analytical skills with the ability to interpret data, generate insights, and make informed decisions.
• Proven ability to lead and optimize paid media campaigns, email marketing, SEO/SEM, and other growth channels.
• Proficiency in digital analytics tools and platforms, such as Claude, Google Analytics 4, META Ads Manager, and Shopify.
• Deep understanding of customer acquisition, retention, and funnel optimization.

Benefits

• BENEFITS We offer Health, Dental, 401(k), and Gym membership.