Responsibilities

• Lead the development of high-performing creative concepts and direct response messaging frameworks.
• Build and manage a structured creative testing roadmap — from hypothesis → measurement → iteration → scale.
• Analyze performance data to drive insights, trends, and next test ideas.
• Keep playbooks updated with hooks, formats, pacing, angle frameworks, and messaging by audience and funnel stage.
• Write clear, actionable creative briefs for internal designers, editors, and external creators.
• Define best-performing creative guidelines for paid social (Meta, TikTok, YouTube), landing pages, and website assets.
• Collaborate closely with creators to ensure delivery matches strategic intent.
• Partner with production teams to maintain quality while moving at speed.
• Collaborate with CRO or product teams on landing page strategy, messaging hierarchy, and test plans.
• Interpret on-page analytics to improve conversion rates and reduce friction in funnels.

Requirements

• 4–7+ years experience in creative strategy, growth marketing, or performance creative roles at DTC/e-commerce brands — preferably wellness or CPG.
• Proven track record of developing data-backed creative concepts that drive measurable performance across paid channels.
• Exceptional understanding of paid social creative best practices (Meta, TikTok, YouTube, Shorts, Reels).
• Strong analytical mindset — able to derive insights from data (CTR, CVR, CPA, ROAS) and translate them into creative decisions.
• Excellent storytelling, copywriting, and messaging skills tailored to direct response.
• Demonstrated ability to brief, manage, and critique creative deliverables.
• Experience building personas, funnels, and messaging frameworks.
• Solid knowledge of landing page optimization and UX fundamentals.
• Comfortable working in Google Sheets/Looker/Ads Managers or equivalent reporting tools.
• Familiarity with Figma, Canva, Photoshop, Premiere, CapCut is a plus.

Preferred

• Experience with CRM/lifecycle tools (e.g., Klaviyo, HubSpot)
• Exposure to emerging channels (CTV, programmatic, audience segmentation tools)
• Background in landing page experimentation tools
• Ability to prototype scripts or light edits