Responsibilities

• Email campaigns and sequences: Build, schedule, and monitor key metrics to ensure we are on target.
• Content calendar: Own the publishing calendar across social, email, and the website.
• Landing pages and lead magnets: build and test, track conversion rates and methodically improve conversion rates everyday.
• Social media: LinkedIn, X, Meta, consistent posting tied to ICP targeting.
• Campaign performance tracking: Weekly KPI dashboard updated without being asked.
• Event coordination: Trade shows, conferences, webinars — logistics, materials, follow-up sequences.
• Customer case studies: Identify candidates, coordinate interviews, produce written and video assets and publish publicly to be discovered.
• Website updates: Content updates, landing page creation, SEO.
• Graphic design: Canva or equivalent, for social, ads, one-pagers, and email assets.

Requirements

• You’ve executed B2B marketing campaigns from start to finish, with measurable results to back them up.
• You’ve built automated workflows and sequences tailored to audience interest and engagement.
• Copywriting is one of your strengths. You can write cold email subject lines and LinkedIn posts that generate engagement and drive MQLs.
• You stay organized and manage your own deadlines and task lists without constant follow-up.
• You thrive in fast-paced environments where priorities shift quickly, while still maintaining high-quality output.
• You have basic graphic design skills and can create clean, on-brand marketing materials even if you are not a full-time designer.

Benefits

• Competitive salary + performance bonus.
• Direct mentorship from a metrics-driven founder and a senior demand gen lead.
• Real ownership — your work is visible and measured, not buried in a large team.
• Clear path to growth as the marketing function scales.