{"sections":{"responsibilities":["Social Selling Leadership: Design and lead the overarching social selling strategy for the Home Lending division to increase lead generation and referral partnerships.","Loan Originator Branding: Consult directly with Loan Originators to build their personal brands, optimize their social presence (LinkedIn, Instagram, etc.), and ensure their digital footprint aligns with bank compliance and brand standards.","Omnichannel Presence: Develop the strategy for Home Loans’ physical and digital presence, including high-impact conference activations and proprietary hosted brand events.","Growth Strategy & Education: Execute campaigns aimed at building brand awareness and \"Consumer Confidence\"—translating complex mortgage concepts into digestible, educational content that empowers first-time and seasoned homebuyers.","Market Intelligence: Conduct deep-dive market research and competitor analysis to identify target demographics and emerging market trends, ensuring our sales strategy remains ahead of the curve.","Brand Ambassadorship: Serve as a Subject Matter Expert (SME) and the \"face\" of the Home Loans brand in public forums and internal stakeholder meetings."]},"markdown":null,"sections":{"other":{"type":"array","items":{"type":"string"}},"benefits":{"type":"array","items":{"type":"string"}},"compensation":{"type":"array","items":{"type":"string"}},"how_to_apply":{"type":"array","items":{"type":"string"}},"nice_to_have":{"type":"array","items":{"type":"string"}},"requirements":{"type":"array","items":{"type":"string"}},"about_company":{"type":"array","items":{"type":"string"}},"responsibilities":{"type":"array","items":{"type":"string"}}}}}