Growth Marketing Associate at Wings Over | USA

Wings Over

Growth Marketing Associate

USA (On-site)

Salary Not AvailableEntry LevelFull time

Posted 2 months ago

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Job Summary

Own the local growth engine by coordinating guerrilla and experiential marketing and driving digital content and influencer activity to illuminate Wings Over across markets, while using lightweight analytics to understand channel economics.

Guerrilla Marketing: partner with local groups and schools to drum up awareness and in-store traffic.
Experiential/Brand Marketing: support store openings and national campaigns with event planning and execution.
Digital & Content Marketing: manage social content calendars, produce photos/videos for TikTok and other platforms, and support influencer collaborations.

Job Description

Responsibilities

Guerrilla Marketing: Execute local store marketing including flyering, participating in local events to drum up awareness, and partnering with local organizations such as schools.
Experiential/Brand Marketing: Assist with new store openings and national experiential marketing campaigns; help plan and execute events.
Digital & Content Marketing: Plan and execute social media and influencer events; manage our social media content calendar; create social media content (capture and edit photos and videos for all social platforms, especially Tik Tok); travel to film/capture content for new store openings, promotions and influencer events.
Data & Analytics: Provide a weekly summary, tracking, budget, and report of the week’s tasks; learn and understand the economics of each marketing channel.

Requirements

Education: Recent Bachelor's or Master's degree in Marketing, Business Administration, Communications, or related field.
Technical Skills: Basic knowledge of social platforms (Instagram, Tik Tok), Content Management Systems, and CRM platforms.
Location: Home residence should be close to a corporate location, ideally: MA, OH, or PA (NY, CT, WI, or NC are also acceptable).
Other Skills/Constraints: Willingness to Travel!

Preferred

High adaptability
strong analytical and problem-solving skills
organizational skills
detail-oriented
excellent cross-functional communication

Wings Over

Founded in 1999, Wings Over set out to serve the best chicken wings! Since then, Wings Over has grown to over 40 locations across 13 states. In 2017, Wings Over was acquired by four friends who set out to revitalize and re-imagine what Wings Over could be. Dan, Kevin, Mike, and Raunak, worked with their Wings Over Ithaca team to develop the future of Wings Over.Wings Over has always served great food, but in addition, Wings Over now also believes in fostering an environment for their great people to succeed and guests to enjoy. At Wings Over, we have 3 core values: Great People, Amazing Food, and Creating Smileable Experiences.Great People – Our Crew is our greatest asset. We believe that anyone can shine when given the right opportunity. Our goal is to develop, train, and create environments for every Crew Member to shine and reach their maximum potential. When our Crew Members succeed, we all succeed.Amazing Food – We serve food that makes mouths water. We take pride in our handmade processes. We use fresh, never-frozen chicken, the freshest ingredients, and guarantee to serve a delicious meal every single time.Smileable Experiences – With the help of our Great People, Amazing Food, and welcoming environments, we aim to create experiences that allow our guests to be happier than before they came. We also strive to create positive experiences for our team. We measure our success by the number of smiles we put on the faces of our guests.

Founded in 1999

New York, New York, USA

344 employees (10 in marketing)

www.wingsover.com