Responsibilities

• Own the execution, optimisation, and scaling of campaigns across Google, Meta, TikTok; support and test into additional channels (e.g. affiliates, partners) as we grow.
• Contribute to CRM planning to ensure performance activity is aligned with customer journeys and lifecycle strategy.
• Plan and launch campaigns across channels with clear targets, measurement plans, and tight feedback loops.
• Build and refine campaign structures, processes, and workflows that enable scale without losing control of efficiency or quality.
• Implement and champion test-and-learn roadmaps (creatives, audiences, formats, landing pages, offers) to unlock continuous improvement.
• Partner closely with creative teams and creators to brief, refine, and deploy performance-focused assets.
• Track, analyse, and report on performance; translate data into clear actions and recommendations for stakeholders.
• Own channel-level KPIs (e.g. CAC, ROAS, LTV inputs, revenue, contribution) that ladder up to overall business growth.

Requirements

• 2–3 years’ hands-on experience in paid marketing, with strong execution across search and paid social.
• Proven experience managing and optimising campaigns on Google, Meta, and TikTok.
• Demonstrated ability to build and scale performance creative (UGC, creators, ads that sell, not just ads that look good).
• Experience managing budgets and performance at daily/weekly/monthly levels.
• Strong analytical mindset: confident working with data, identifying growth opportunities, and making decisions grounded in numbers.
• Proficient in Excel/Sheets; comfortable managing performance reports and using reporting/analytics platforms.

Preferred

• Experience with affiliates, CRM, or retention/lifecycle platforms.
• Experience in eCommerce, consumer brands, or subscription/marketplace models.