GROWTH MARKETING ASSOCIATE, TARGETED PARTNERSHIPS

Boston, MA

$58K/yr – $73K/yrEntry Level6+ years expFull time

Posted 2 months ago

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Job Summary

Own growth partnerships and multichannel acquisition with partners, translating data into faster tests, better targeting, and incremental growth using AI tools.

  • Partnership & Campaign Execution: Launch and optimize partner-driven campaigns to hit defined business goals.
  • Cross-Functional Collaboration: Shape customer experiences with Creative, Brand, and Growth teams to drive engagement and retention.
  • Measurement & Iteration: Analyze performance with Marketing Analytics, share actionable insights, and test new channels and strategies.

Job Description

Responsibilities

  • Launch, manage, and optimize acquisition campaigns with strategic partners to drive performance against key business goals.
  • Collaborate with the Creative, Brand, and Growth Marketing Teams to develop compelling marketing experiences that engage new and existing customers.
  • Partner with cross-functional stakeholders to execute campaigns that support customer acquisition, engagement, and retention objectives.
  • Analyze campaign performance, identify trends, and share actionable recommendations with stakeholders, partnering closely with the Marketing Analytics Team.
  • Manage day-to-day communication with external partners to support seamless campaign execution and delivery.
  • Test new partnership opportunities, channels, and campaign strategies to improve performance and uncover incremental growth opportunities.
  • Use emerging technologies and artificial intelligence-powered tools to streamline workflows, improve campaign effectiveness, and generate data-driven insights.

Requirements

  • At least 6 months of professional experience; experience in marketing, sports marketing, communications, analytics, or a related field is preferred.
  • Strong organizational skills and attention to detail, with the ability to manage multiple priorities in a fast-paced environment.
  • A data-driven mindset and the ability to translate insights into clear, actionable recommendations.
  • Strong written and verbal communication skills, with the ability to collaborate effectively across teams and with external partners.
  • An eagerness to learn, test new ideas, and contribute to innovative marketing initiatives.
  • Interest in sports and gaming, with flexibility to support key events and seasonal moments throughout the sports calendar.

Preferred

  • Experience in account management, fantasy sports, sports betting, online casino, or prediction-based gaming is a plus.
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DraftKings

It's simple, we believe life is more fun when you're in on the action. For that reason, we’re committed to responsibly creating the world’s favorite games and betting experiences.At DraftKings, The Crown Is Yours. We are driven by the thrill of the future and the pull of possibility. As an original, continuous gamechanger, we’re shaping the present and future of sports entertainment and digital experiences, leading the way into new markets with new products, and providing the ultimate experience to our customers. Here, we believe in the power and impact that comes from innovation, collaboration, and a winning culture. We’re a strong and dedicated global team of 4,000+ teammates driven to achieve great things. From your very first day, you’ll be part of an amazing culture that welcomes your ideas, champions your growth, and values you for you. Ready to own what’s next?

Founded in 2012
Boston, Massachusetts, USA
5.7K employees (619 in marketing)