Responsibilities

• Support incentivized sharing initiatives Assist in launching and optimizing campaigns that reward customers for sharing, promoting, or engaging with Fanatics Sportsbook across channels.
• Analyze advocacy performance Track KPIs such as share rate, amplification rate, new customer acquisition, engagement lift, and program ROI.
• Optimize messaging and placements Partner with CRM and Creative to test positioning, CTAs, and reward framing to improve participation and effectiveness.
• Identify new growth opportunities Research and propose new advocacy concepts, gamified sharing mechanics, or ecosystem-driven growth levers.
• Support incentive testing & measurement Help structure experiments to evaluate different reward types, thresholds, and mechanics.
• Collaborate cross-functionally Work closely with Marketing, Product, Analytics, and Compliance to ensure programs are scalable and compliant across jurisdictions.
• Maintain operational excellence Support campaign QA, tracking validation, reporting accuracy, and ongoing optimization efforts.

Requirements

• 1–3 years of experience in growth marketing, lifecycle marketing, digital marketing, analytics, or strategy.
• Strong curiosity about behavioral economics, incentives, and viral growth mechanics.
• Analytical mindset with experience working in Excel, SQL, or BI tools preferred.
• Highly organized and comfortable managing multiple initiatives simultaneously.
• Strong written and verbal communication skills.
• Ability to thrive in a fast-paced, performance-driven environment.
• Bachelor’s degree in Business, Analytics, Marketing, or related field.

Preferred

• Passion for sports, gaming, or entertainment is a plus.

Benefits

• Medical, Dental, Vision, 401K, paid time off and other benefits like GymPass, Pet Insurance, Family Care Benefits, Free Shipt deliveries, and more.
• $700 to set up your home office!