Responsibilities

• Run and scale our growth engine: find the campaigns and channels that are converting, double down, run small tests, and build the next play
• Build and launch outbound campaigns (HeyReach and Instantly) using our existing tooling, including conference and trip-based meeting-booking pushes
• Own email and newsletter ops: schedule and send monthly blasts and The Unlock newsletter, manage lists and segmentation, and keep deliverability clean
• Monitor paid-ads spend daily so the platforms optimize toward pipeline, not just toward spending the budget
• Schedule social posts and track engagement, surfacing what is working so we do more of it
• Keep the growth dashboard current and call out when something quietly stops converting
• Triage in real time: route hot replies fast, escalate nuanced objections, and notice if leads are slipping through the cracks
• Keep the CRM clean: intake, dedupe, route, and qualify leads in HubSpot so nothing slips

Requirements

• Use Claude and other AI tools to do real work, or are genuinely eager to ramp up fast. This engine runs on AI leverage, so it is core to the role, not a bonus.
• Have a builder's mindset: you spot what is working, ask how to do more of it, and stay motivated by a number you can move.
• Bring foundational experience in growth or demand generation, whether through campaign support, outbound, email, paid channels, or marketing operations.
• Have an analytical streak and are comfortable using HubSpot, email platforms, ad managers, and spreadsheets to track performance and make data-informed calls.
• Communicate clearly in writing, tailor your message to the audience, and flag problems early.
• Are comfortable working with sales, understand the basics of a sales process, and align marketing activity to revenue goals.
• Stay organized across projects, prioritizing deadlines and coordinating cross-functional stakeholders without dropping balls.
• Have 1-3 years in growth, demand gen, marketing ops, or RevOps.

Preferred

• Bonus: experience in multifamily, proptech, real estate, or B2B SaaS.