Responsibilities

• Run paid acquisition across Meta, TikTok, and Google/YouTube: launch campaigns, manage daily budgets, targeting, and bids, and scale what works market by market.
• Produce and test new ad creative every week, in local languages and using AI tools, and learn fast which hooks, formats, and messages bring in contributors who stick.
• Build and improve the funnel behind the ads, including landing pages, sign-up flows, and follow-up messages that move people from first click to first approved capture.
• Set up tracking that ties every campaign to activated contributors, optimize for cost per activated contributor rather than cost per sign-up, and flag low-quality or fraudulent sign-ups early.
• Report weekly on spend, cost, and conversion by channel and market, with a clear recommendation on where the next dollar should go.
• Work with country teams to adapt campaigns, offers, and messaging to each market.
• Support growth experiments beyond paid, including referral, community, and partnerships, as the team grows.

Requirements

• 1-3 years experience running paid campaigns on Meta, TikTok, or Google with real budget, whether at a company, at an agency, for clients, or on a project of your own.
• Comfortable with numbers: you build your own spreadsheets, know funnel metrics like cost per acquisition and conversion rate, and make calls from data.
• Quick with AI tools for creative, copy, and analysis, and can turn around several ad variations in a day.
• Built something scrappy yourself, such as an online store, an app, a community, or a side project that grew.
• Based in New York or willing to relocate.

Preferred

• Speaks a language used in one of our markets, or has lived and worked in APAC or South America.
• Experience with app-install campaigns, landing page builders, or product analytics tools.
• Has done growth or marketing for a two-sided marketplace, gig platform, or community-driven product.