Growth Marketing Associate

Jersey City, NJ (Hybrid)

$70K/yr – $75K/yrMid Level1+ years expFull time

Posted 5 weeks ago

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Job Summary

Own multi channel growth touchpoints from paid media to social community, turning experiments into measurable acquisition and customer feedback loops.

  • Lead paid media across Meta, Google and other channels with audience targeting and creative testing to improve efficiency.
  • Own social content, calendar, community management, and listening to inform brand and product teams.
  • Aggregate learnings from campaigns, social listening, and reviews to drive monthly reporting and product feedback.

Job Description

Responsibilities

  • Support paid media campaigns across Meta, Google, and other acquisition channels
  • Assist with audience targeting, creative testing, budget pacing, and campaign optimization
  • Monitor campaign performance and identify opportunities to improve acquisition efficiency and scale
  • Assist with campaign execution across CRM, OTT, and other growth initiatives
  • Plan, write, schedule, and publish content across Facebook, Instagram, X, TikTok, and other social platforms
  • Manage the social media content calendar and coordinate approvals with Creative and Compliance teams
  • Respond to user comments, direct messages, and community conversations across social channels
  • Monitor brand sentiment and social conversations using Brandwatch and other listening tools
  • Track social performance and contribute insights to monthly reporting
  • Monitor and respond to App Store and Google Play reviews daily

Requirements

  • 1–3 years of experience in growth marketing, paid media, social media marketing, content marketing, or a related field
  • Familiarity with Meta Ads Manager and Google Ads
  • Strong writing and communication skills with a clear, concise, and conversational tone
  • Comfort analyzing marketing performance data and identifying trends
  • Highly organized with the ability to manage multiple projects and deadlines simultaneously
  • Strong attention to detail and ability to execute recurring processes with minimal oversight
  • A proactive, collaborative attitude and desire to learn across multiple areas of marketing

Preferred

  • Experience with Meta Business Suite, Brandwatch, Zendesk, JIRA, Contentful, or similar platforms
  • Basic understanding of SEO best practices
  • Experience working in a regulated industry such as gaming, fintech, healthcare, or financial services

Benefits

  • competitive compensation, great benefits, and a flexible work environment
Lotto.com logo

Lotto.com

3.4 Glassdoor

Headquartered in Jersey City, New Jersey, Lotto.com is the first digital platform for ordering official state lottery draw and scratch games on both mobile and web based platforms. As a lottery courier enabling user participation in the U.S. State Lotteries, Lotto.com helps the lottery contribute incremental funds to state-run programs across education, parks, emergency responders, veterans' health and other important services. Lotto.com has over 3 million customers, has contributed over 100 million dollars to state-funded lottery initiatives, and has created 10 millionaires via state-run games, including the largest Digital Scratch Ticket Win in History - $3,000,000.Lotto.com is currently available in Arizona, Arkansas, Colorado, Maine, Massachusetts, Minnesota, Nebraska, New Jersey, New York, Ohio, and Oregon - with plans to expand to additional states in the near future. Age 18+ (19+ NE, 21+ AZ)Please Play ResponsiblyWhile we are here to promote and grow the lottery in a way no one else imagined, we prioritize career building by providing opportunities for personal and professional growth that contribute to the dynamic and forward-thinking environment within our organization. If you are interested in employment opportunities with Lotto.com Inc., please contact us at careers@lotto.com.

Founded in 2018
Jersey City, New Jersey, USA
146 employees (23 in marketing)
40% recommend to a friend

Traffic Signals

Monthly Visitors
2.1M
Monthly Google Ads Budget
$87.7K
Traffic Source Mix
Search
17%
Direct
71.5%
Referral
5.5%
Social
3.7%
Paid
2.2%

Headcount Trend

Current headcount: ~146

Marketing Team

Marketing Team Size
18 (12% of company)

Recent News