Responsibilities

• Growth marketing and demand generation
• Support end-to-end webinar program execution—content coordination, speaker logistics, promotion, day-of execution and post-event follow-up—to drive qualified pipeline.
• Help plan, execute and optimize paid media campaigns across digital channels (LinkedIn, Google Ads, programmatic, industry publications) aligned to quarterly pipeline targets.
• Assist with ad creative development and execution, ensuring brand consistency and performance tracking across all paid placements.
• Build and refine demand generation assets including landing pages, email nurture sequences and conversion components.
• Pull, analyze and report on campaign performance metrics (CPL, MQL, pipeline contribution, ROI) and surface data-driven optimization opportunities.
• Coordinate with external agencies, media vendors and internal creative teams to deliver campaigns on time and on budget.
• Sales enablement
• Help develop and roll out messaging that positions ICE Mortgage Technology and its product lines in the marketplace.
• Support go-to-market execution for new product and release launches, including outbound client communications.

Requirements

• BA or BS degree and/or equivalent experience required.
• 1+ years in B2B technology marketing, with exposure to product marketing and/or growth/demand generation.
• Hands-on experience supporting paid media campaigns (LinkedIn Ads, Google Ads, programmatic) with measurable pipeline impact.
• Experience coordinating or supporting webinar programs—from planning through execution and performance reporting.
• Experience developing sales enablement materials such as presentations, one-pagers, battlecards or positioning documents.
• Strong analytical mindset—comfortable working with campaign data, pulling reports and translating metrics into actionable recommendations.
• Familiarity with marketing automation and CRM platforms (e.g., Marketo, HubSpot, Salesforce).
• Strong verbal and written communication skills—able to distill complex products into clear, compelling messaging.
• Highly organized with the ability to manage multiple projects, stakeholders and deadlines simultaneously.
• Ability to travel, up to 20%.

Preferred

• Internship or early-career experience in the mortgage, real estate or financial services industry.
• Familiarity with ICE Mortgage Technology products (Encompass, Surefire, Velocify, Consumer Connect).
• Exposure to A/B testing frameworks and conversion rate optimization.
• Background in event marketing, conference production or field marketing coordination.