Responsibilities

• Develop strategy and manage paid media across: Meta (Facebook/Instagram), Google Ads, LinkedIn, Tiktok, YouTube
• Manage budgets and optimize spend based on performance
• Build and refine audience targeting, segmentation, and retargeting strategies
• Continuously test creative, messaging, and channel mix
• Own Google Analytics 4 (GA4) implementation and management
• Implement and manage Google Tag Manager (GTM)
• Configure conversion tracking, event tracking, and attribution
• Deploy and manage advertising platform pixels
• Build dashboards and reporting systems for: cost per lead, cost per applicant, conversion rates, funnel performance, campaign ROI
• Define and manage conversion funnels for patients and clinician candidates

Requirements

• 5–7 years of experience in growth marketing, paid media, or performance marketing
• Strong experience across Google Ads, Meta, LinkedIn, and other paid platforms
• Hands-on experience with GA4 and Google Tag Manager
• Experience building funnels and running A/B tests
• Understanding of CRM/ATS systems and lifecycle marketing
• Strong analytical mindset with ability to translate data into action

Preferred

• Experience in healthcare or multi-location service businesses
• Experience with recruitment marketing or talent acquisition funnels
• Familiarity with HubSpot or similar CRM platforms
• Experience guiding light SEO strategy to support top-of-funnel growth

Benefits

• Competitive Benefits Package
• - 401(k) with employer match
• - Medical, dental, and vision insurance
• - HSA (Health Savings Account) offering
• - Supplemental life insurance
• - Short-term disability insurance
• - Generous paid time off (PTO)