Responsibilities

• Paid social campaign management: Manage and optimize paid ad campaigns (primarily LinkedIn Ads) with a budget of up to $5K/month. A/B test creative, audiences, and bidding strategies to drive inbound pipeline
• ICP refinement and audience segmentation: Continuously refine the Ideal Customer Profile at both the account (firmographic) and contact (persona) level, using engagement and conversion data to sharpen targeting over time
• Multi-channel outbound sequences: Build, launch, and optimize prospecting sequences across LinkedIn (HeyReach) and email (Apollo/HubSpot). Own cadence design, copy crafting, and reply handling
• Community-led growth: Build and manage an owned professional community. Drive member acquisition, engagement, and content loops that feed back into pipeline
• Field marketing and events: Own end-to-end event presence: pre-event outreach, booth logistics, collateral production, on-site meeting scheduling, and post-event follow-up campaigns. Travel required
• Campaign content crafting: Use GenAI workflows to craft campaign copy, sequence messaging, ad creative, and community content. This is about directing and refining AI output, not writing everything from scratch
• Top-of-funnel reporting: Track and report on the metrics you own: MQLs generated, sequence reply and engagement rates, campaign ROI, and pipeline contribution by channel

Requirements

• 2-3 years of experience in growth marketing or demand generation at a B2B startup (usually titles like Growth Marketing, Demand Gen, GTM Engineer,). You've been in the trenches and worn multiple hats
• Hands-on experience running paid ad campaigns. You've managed budgets, tested creative, and optimized for pipeline, not just clicks
• Experience building or managing outbound sequences on any major platform. You understand cadence, messaging, and follow-up
• High proficiency with GenAI tools for content crafting and workflow automation. You use AI daily and know how to get quality output from it
• Comfort with data. You can pull your own reports, spot trends, and iterate based on what the numbers tell you
• Strong written communication: you're a skilled crafter of messaging, not just a writer
• Willingness to travel for industry events

Nice to have

• Experience in cybersecurity, identity, or healthcare verticals
• Familiarity with HeyReach, Apollo, Clay, or HubSpot
• LinkedIn Ads experience specifically
• Community building experience
• Any coding ability: scripting, basic web development, automation

Benefits

• Fully remote - Work from anywhere in the US
• Flexible hours - 6 core collaboration hours per day with flexibility around the rest; fit work around your life, not the other way around
• Meaningful equity - Own a piece of what you build
• Flexible PTO - Take time when you need it
• Monthly project days - Dedicate one day a month to something you're passionate about
• Team gatherings - Travel covered for company meet-ups and team events