Growth Marketer

Responsibilities

• Own and scale paid campaigns across Google, Meta, LinkedIn, and other social channels for mid-market consumer brands.
• Design, launch, and measure experiments across advertising, landing pages, messaging, and audience segments.
• Build growth processes and marketing infrastructure from the ground up.
• Drive organic growth through SEO, answer engine optimization, email, and lifecycle marketing.
• Partner with Sales and Engineering to align campaigns with product launches and pipeline goals.
• Track campaign performance, manage budgets, and optimize customer acquisition cost and payback.
• Use AI tools and the company's platform to accelerate content and campaign execution, collaborating with a content creator on creative assets.

Requirements

• Four to six years of experience in growth, performance, or demand generation marketing, including hands-on work at an early-stage, high-growth startup.
• Demonstrated success scaling paid acquisition across LinkedIn, Google, Meta, or TikTok, with measurable results; experience with SEO or answer engine optimization is also valued.
• Strong copywriting and messaging judgment, and confidence running experiments from planning through analysis.
• Proficiency with AI tools such as Claude, ChatGPT, or agentic products.
• Experience marketing to consumer brands or consumer goods companies; marketing SaaS, AI, or creative technology products is a plus.
• Must be authorized to work in the United States without visa sponsorship.

Preferred

• A bachelor's degree in marketing, business, or a related field is preferred.
• Experience marketing to consumer brands or consumer goods companies; marketing SaaS, AI, or creative technology products is a plus.