Responsibilities

• Growth Experimentation: Run tests across messaging, channels, landing pages, and offers to continuously improve performance across the funnel.
• Account-Based Marketing: Develop targeted campaigns for high-priority accounts and segments, partnering with Sales to create personalized outreach and engagement.
• Pipeline Generation: Drive marketing-sourced and marketing-influenced pipeline by scaling inbound acquisition through paid channels, content distribution, and conversion-focused programs.
• Sales Partnership: Work closely with Sales to align on campaign strategy, target segments, and follow-up processes to ensure strong pipeline conversion.
• Integrated Campaign Strategy: Partner with other Marketers to execute multi-channel campaigns across paid media, content, webinars, events, email, and partnerships to generate qualified pipeline.
• Performance & Insights: Track campaign performance tied to pipeline and revenue, analyze funnel metrics, and provide insights that help guide future marketing strategy.

Requirements

• 4+ years of experience in growth marketing, demand generation or pipeline-focused marketing roles
• Bachelor’s degree
• Experience planning and executing multi-channel marketing campaigns
• Strong understanding of pipeline metrics, conversion funnels, and marketing performance data
• Ability to partner closely with Sales and align marketing efforts to revenue goals
• A testing mindset with experience running experiments and optimizing campaigns
• Strong communication and project management skills in a fast-moving environment
• Comfort with occasional, domestic and international travel