Responsibilities

• Own and optimize the entire growth funnel (acquisition → activation → engagement → retention → referral)
• Brief and collaborate with designers and creators to develop high-performing creative for paid and organic channels (Meta, TikTok, YouTube/Shorts, landing pages, email, partnerships)
• Create at least 10 campaign tests per week including ad creative, hooks, landing pages, targeting, and onboarding messaging
• Reverse-engineer what’s working (in market and in our creative library), extract message structures, and translate them into crisp hypothesis-driven creative briefs
• Build, launch, and manage paid campaigns across Meta, TikTok, YouTube/Shorts, Google, and emerging platforms
• Analyze performance data (CPA, CTR, CVR, CPC, ROAS, MER) and connect movements to creative and messaging levers
• Identify patterns in analytics dashboards or Google Sheets and translate insights into testable growth concepts
• Run structured weekly A/B tests across hooks, landing pages, onboarding flows, and lifecycle messaging
• Apply consumer psychology principles (loss aversion, authority, scarcity, social proof) and Jobs-to-Be-Done thinking to messaging and experiments
• Track and optimize onboarding flows to increase completion and meaningful engagement

Requirements

• 4+ years in growth marketing, performance marketing, or DTC/consumer tech
• Deep proficiency in Meta Ads Manager and Google Ads
• Strong analytical foundation (Excel / Google Sheets required; Looker or similar preferred)
• Experience scaling early-stage or high-growth consumer brands
• Experience managing creative testing pipelines
• Comfort working cross-functionally with product and creative teams

Preferred

• Experience in consumer tech, marketplaces, lifestyle, or relationship-based products is a plus