Responsibilities

• Optimize the full growth funnel: acquisition → onboarding → conversion
• Manage and scale acquisition efforts across lifecycle marketing, product growth, and partnerships — balancing volume, efficiency, and long-term growth (we are active on both the B2C and B2B sides, so you'll need to be prepared to work on both)
• Identify funnel drop-offs and work cross-functionally with Product and Analytics to improve conversion rates at each step
• Define success metrics, build reporting frameworks, and turn data into clear, actionable insights
• Lead experimentation across channels and product (A/B testing, incrementality testing, attribution analysis)
• Establish and improve growth processes, testing frameworks, and best practices
• Use AI tools to improve campaign performance, automate workflows, and enhance decision-making

Requirements

• 3+ years of hands-on experience in growth marketing, user acquisition, or product growth
• Proven track record managing and optimizing campaigns in competitive environments
• Strong analytical mindset with experience in attribution, experimentation, and performance analysis
• Deep understanding of funnel metrics and conversion optimization
• Ability to operate both strategically and hands-on across multiple initiatives
• Comfortable working cross-functionally with Marketing, Product, and Analytics teams
• High ownership: able to prioritize, execute, and drive outcomes independently
• Clear communicator who can translate data into insights and recommendations
• Fluency in modern AI tooling and workflows (e.g., LLMs, prompt engineering, MCP frameworks), with the ability to apply systems thinking to optimize growth loops, decisioning, and user journeys
• Based in Austin, NYC, or San Francisco

Nice_to_have

• Healthtech, insurtech, fintech, marketplace, or embedded distribution experience
• Familiarity with portable benefits, ICHRA, or nontraditional workforce models
• Seed or Series A startup experience
• Hands-on experience building onboarding flows, activation loops, or PLG systems
• Experience scaling growth inside regulated or multi-stakeholder ecosystems

Benefits

• Health coverage through Smirk Health
• 401(k)
• Flexible PTO