Responsibilities

• Take ownership of Sent's existing programmatic SEO and paid acquisition engine
• Optimize and scale paid channels with tight CAC and ROAS targets
• Maintain and expand the content and SEO strategy that currently drives organic pipeline
• Build and test landing pages, CTAs, and conversion flows continuously
• Own the self-serve signup funnel from first touch to activated paying customer
• Analyze signup-to-activation funnels, identify drop-off points, and ship fixes
• Build automated onboarding, nurture, and re-engagement email sequences
• Work with product and engineering to improve in-product conversion and activation triggers
• Run A/B tests across landing pages, email, ad creative, and onboarding flows
• Build and maintain growth dashboards covering the full funnel — traffic, signups, activation, revenue

Requirements

• 0–2 years in growth marketing, demand generation, or performance marketing at a startup
• Highly technical - comfortable with code, data, and building things yourself
• Proficiency with marketing automation and email tools
• Strong analytical skills - comfortable with SQL, Google Analytics, or BI tools
• Experience running A/B tests and optimizing conversion funnels
• Data-driven decision-making with a bias toward experimentation
• In NYC or willing to relocate

Preferred

• Experience marketing developer tools, APIs, or technical products
• Familiarity with product-led growth motions and self-serve funnels
• Front-end skills (HTML/CSS, React, landing page builders) for rapid experimentation
• Experience with programmatic SEO or content-driven organic growth at scale
• Experience with Clay, Clearbit, or similar enrichment tools for targeted outbound