Growth Marketer

Responsibilities

• Plan and run multi-channel demand gen campaigns (paid search, paid social, content syndication, webinars) that generate MQLs and sales-accepted pipeline
• Manage paid media budgets on Google Ads, LinkedIn, and Meta: build campaigns, test ad copy and creative, and optimize toward cost per opportunity. Test new channels and formats beyond the main three, scale what works, and drop what doesn’t.
• Run a steady cadence of A/B tests on landing pages, gated content, and audiences
• Campaign reporting: track funnel conversion from lead to opportunity and attribute pipeline by channel.
• Build landing pages, lead magnets, and ad variations, working with our designers and contractors when needed
• Build audience and enrichment workflows (Clay, HubSpot) so campaigns reach the right people at target accounts
• Turn customer stories and case studies into ad and campaign assets
• Support field marketing around conferences with pre-event campaigns that help book meetings and follow-up campaigns afterwards

Requirements

• 3–5 years in B2B demand generation or growth marketing
• Hands-on experience managing paid campaigns on Google Ads, LinkedIn, and Meta with budget accountability
• Creative, scrappy, and end to end execution – wear multiple hats across designing static ads, editing videos, and being able to make your own ad iterations so marketing is never blocked
• Working knowledge of a marketing automation platform (HubSpot, Marketo, or similar)
• Comfort with data: you build your own reports, understand funnel metrics (MQL, SQL, pipeline, CAC), and can explain what moved and why
• A collaborative approach with design and Sales, and the confidence to push back with data

Preferred

• Familiarity with intent data, enrichment tools, or multi-touch attribution
• Experience at one or more early-stage companies where you scale programs from 0-1