Responsibilities

• The primary function of the Growth Marketer (Lead Generation) is to turn free-user momentum inside schools into sales-ready leads for CommonLit's Sales team and to generate leads from outbound strategy to schools and districts that are not as familiar with our program. This includes building and maintaining lead generation infrastructure across web, email, and paid channels, developing new outreach strategies powered by district usage data, and reporting on performance across every channel.
• Lead Generation Channel Management:
• - Own lead generation strategy across web, email, paid social (LinkedIn, Reddit, etc.), and Google Ads, including building, QA'ing, monitoring, and reporting on each channel.
• - Co-own in-product lead generation with the Product Marketer and Revenue Operations Specialist, including banner and interstitial performance.
• - Manage part of the Marketing tech stack, including the CommonLit blog platform and Webflow,
• - Collaborate with the Growth Marketer, Community & Engagement on strategic lead gen pushes in blog and newsletter content when appropriate.
• - Collaborate with the Retention Marketer, Brand & Impact on strategic lead gen pushes in blog and newsletter content when appropriate.
• - Collaborate with the Growth Marketer, Community & Engagement to drive lead generation at conferences
• Regional & Data-Driven Outreach
• - Leverage district usage profiles to build a strategy for targeted, strategic outreach, including regional pushes, improved state pages, and referral strategy.

Requirements

• Bachelor's degree required
• 4-7 years of experience in growth marketing, demand generation, or performance marketing required
• Experience turning product usage signals into pipeline highly preferred
• Hands-on fluency with HubSpot (or a comparable marketing automation/CRM platform), Google Ads, LinkedIn, Reddit, and other ad platforms
• Hands-on fluency with Webflow (or a comparable web page building platform)
• Hands-on fluency with PostHog and Looker (or a comparable analytics platforms)
• Working knowledge of SEO fundamentals
• Comfortable using or learning how to use Salesforce, Notion, Google Suite, Slack, Zoom, etc., for collaboration
• Comfortable building and interpreting reports in spreadsheets, including working with data exports from usage and CRM platforms
• Experience building competitor-facing content (comparison pages, competitive email campaigns) preferred

Preferred

• Experience turning product usage signals into pipeline highly preferred
• Experience with LLMs preferred, experience using Claude highly preferred
• Introductory knowledge of AEO fundamentals preferred

Benefits

• Health, dental, and vision insurance
• HSA and FSA Plans, including Medical FSA, Limited FSA, and Dependent Care FSA options
• Company-sponsored basic life insurance, with additional options for supplemental life insurance
• Legal insurance
• 401(k) retirement plan with a 4% safe harbor employer match
• Access to exclusive discounts, including pet insurance, hotel booking discounts, and more
• Remote work support, including a home office set-up stipend
• Generous Time Off, Including
• - 16 paid holidays annually
• - Paid time off accruals and sick leave