Responsibilities

• Own and optimize paid campaigns across Google, LinkedIn, Twitter, Meta, etc.
• Run experiments across ad copy, landing pages, and creative
• Define and execute SEO strategy to grow organic demo signups
• Manage content pipeline: landing pages, blog posts, and search-optimized articles
• Set up and manage email campaigns in tools like Customer.io to drive product adoption and upsell
• Own lifecycle marketing flows - onboarding, feature education, re-engagement, etc

Requirements

• Have 3-6 years of B2B SaaS marketing experience (startup preferred)
• Have owned paid acquisition channels and/or SEO programs before
• Are comfortable working across product, design, and GTM
• Are a strong writer with a clear, concise tone
• Are data-driven and know your way around CAC and funnel metrics
• Thrive in fast-paced, high-ownership environments

Preferred

• Experience working on AI, developer tools, or HR tech
• Strong design instincts or past work with creators/designers
• Experience setting up email automation or lifecycle marketing flows