Responsibilities

• Growth Strategy & Campaigns: Develop and execute integrated growth campaigns aligned to HIKE2’s strategic priorities, target industries, solutions, and accounts.
• Translate business priorities into clear audience segments, messages, offers, content, and campaign plans.
• Build campaigns across the full buyer journey, from awareness and thought leadership through demand generation and opportunity creation.
• Identify new opportunities to reach and engage priority buyers in creative and differentiated ways.
• Continuously test, learn, and improve based on performance.
• Content Strategy & Activation: Partner with HIKE2 thought leaders, industry SMEs, consultants, and executives to turn expertise into compelling market-facing content.
• Build content strategies that extend beyond individual events and create sustained engagement with priority audiences.
• Repurpose thought leadership across channels, formats, audiences, and stages of the buyer journey.
• Ensure content has a clear purpose, audience, call to action, and connection to broader growth objectives.
• Partner & Ecosystem Marketing: Develop co-marketing programs with strategic technology and ecosystem partners.

Requirements

• 7+ years of B2B marketing experience, ideally within consulting, professional services, enterprise technology, SaaS, or a similar environment.
• Demonstrated experience building and executing growth and demand-generation campaigns.
• Strong understanding of B2B buyer journeys, account-based marketing, content strategy, digital marketing, and pipeline generation.
• Experience marketing complex services or solutions to executive and enterprise audiences.
• Strong writing, messaging, and storytelling skills.
• Experience working closely with Sales and translating marketing engagement into commercial opportunities.
• Comfortable working with marketing automation, CRM, analytics, AI, and emerging marketing technologies.
• Demonstrated curiosity and practical experience using generative AI and automation to improve marketing work.
• Strong project management skills with the ability to move multiple initiatives forward at once.
• Comfortable operating in a growing company where priorities move quickly and everyone is expected to jump in and execute.