Responsibilities

• Own and scale user acquisition campaigns across multiple digital channels (programmatic, OTT/CTV, Meta, Influencer, Affiliate, etc.)
• Develop and manage growth strategies for marketing channels and eventually app
• Build and execute a performance media strategy
• Identify and test new opportunities to diversify channel mix and expand marketing initiatives internationally
• Partner with product and engineering to optimize onboarding flows, deep linking, and conversion tracking
• Lead experimentation across creatives, bidding strategies, audiences, and channels
• Collaborate with the Analytics team to analyze cohorts, onsite funnels and develop KPI dashboards
• Monitor and report on campaign performance, uncover insights, and iterate quickly

Requirements

• 5–7+ years of experience in growth or performance marketing
• Proven track record of scaling paid campaigns efficiently across multiple channels
• Experience working with mobile app products, ideally in travel, marketplaces, or e-commerce
• Strong analytical mindset with comfort in A/B testing and data analysis
• Excellent communication skills and ability to work cross-functionally
• Experience with emerging technologies, including AI to automate workflows and increase efficiency
• Startup or high-growth company experience is a plus

Preferred

• Prior startup experience working at an early-stage company
• Background in the travel industry
• Demonstrated experience creating and optimizing successful marketing campaigns
• Prior experience working on search experience or marketplace products
• Experience with marketing attribution modeling
• Complex advertising account management experience
• Deep understanding of mobile measurement platforms (e.g., Adjust, Appsflyer) and analytics tools (e.g., Looker, GA4, Mixpanel)
• Experience leveraging AI tools to generate marketing content (static image and short-form video)
• Prior experience working with multiple brands

Benefits

• Top-tier laptop provided
• 100% company-paid health benefits for base plan coverage, with the option to upgrade to higher-tier plans
• 401(k) with company match
• Unlimited, guilt-free vacation days
• Annual wellness stipend (gym + other wellness activities)
• Monthly house cleaning stipend
• Annual travel allowance
• Monthly cell phone & internet usage stipend
• Charity donation company match
• Employee referral bonus
• Team offsites/activities